PadWorx deal

San Francisco, CA—January 20, 2010— The Juno Company, a leading children’s digital media publisher specializing in the creation of innovative music education products from digital apps and games to movies and other virtual and physical goods, announced today that PadWorx Digital Media Inc. has come on board to develop The Juno Company’s 2011 series of music education gaming apps and eBooks.  PadWorx Digital Media is an independent developer of a new category of interactive eBooks for tablet PCs that became the first to publish eBooks built from the ground up on their own proprietary game engine for Apple® iPad® and iPhone®. 

“PadWorx’s technical expertise and design aesthetic is rocket fuel for our creative content as we roll out our line of children’s apps,” said Barrett Cohn, CEO of The Juno Company.  “We are raising the bar in 2011 in terms of fun, engagement and learning for children with our eBooks, apps and games; we’re looking to make a significant impact in the children’s new media world!”

Under the deal, The Juno Company and PadWorx Digital Media will develop and publish eight music education apps, games and eBooks based on the Juno franchise of DVDs and books, all of which will be released in 2011.  The first app in the series is scheduled to launch in March; more details will be released in the coming weeks.  As previously announced, all Juno eBooks will be narrated by actress and dedicated mom Brooke Shields. 

“The creativity and design aesthetic we used to develop our award-winning eBooks creates an immersive, user-driven experience, and that’s exactly what fans of the Juno franchise are going to see with this new series of apps,” said Jeffrey Alan Schechter, CEO of PadWorx Digital Media, Inc.  “Through the combination of text, animation, gameplay elements, touch screen interaction, original music, and sound effects, children will gain the ability to interact with the Juno characters they love in an entirely new way.”

The Juno Company, founded by mom and composer Belinda Takahashi, Ph.D., is dedicated to inspiring a lifelong love and appreciation for music in children. The company is best known for its Emmy Award-winning Juno Baby line and its newly released Juno Jr. line of products, which include DVDs, CDs, books, digital apps, toys and apparel.  The Juno Company team is a blend of senior technologists, top children’s creatives and leading children’s educators.   The Juno Company proudly founded The One For All Program, which helps the company achieve its mission to bring beautiful, orchestral music education to children everywhere. For every Juno product sold, The Juno Company donates a music education DVD to a child in need; buy one, give one.

PadWorx Digital Media is dedicated to combining proprietary technology and innovative ideas in order to create new ways for readers to experience entertainment and literature.  The company’s recent releases Dracula: The Official Stoker Family Edition and A Christmas Carol were both crowned Apple’s App of the Week shortly after release and garnered national media attention for featuring a new and immersive interactive experience not yet seen in an eBook format.  

For more information on The Juno Company and its products, please visit www.thejunocompany.com.  

Follow Juno on Twitter @JunoBaby, Facebook at facebook.com/JunoBaby and YouTube at youtube.com/JunoBaby.  For more information about PadWorx Digital Media, please visit: www.padworxdigital.com  

###

About The Juno Company

Headquartered in San Francisco, CA, The Juno Company is a leading children’s digital media company specializing in the creation of innovative, music education products from digital Apps and games to movies that encompass virtual goods and/or physical goods.  Founded by classical composer and mom, Belinda Takahashi, Ph.D., The Juno Company collaborates with top researchers, instructors, artists and musicians to produce its award-winning lines, Juno Baby and Juno Jr., which leverage the world’s most talented puppet makers and orchestral musicians to create fun, witty and beautiful music education experiences through a series of DVDs, CDs, mobile Apps and books for children aged 12 months to preschool-age.   Other products include toys, peripherals and apparel and are presently sold at various national retail stores.  The Juno Company’s series of digital Apps and eBooks are based on the Juno Baby and Juno Jr. storylines and provide children a new way to interact with, learn about and share music.  Juno Baby and Juno Jr. IPs are owned by The Juno Company.  The Juno Company at 116 New Montgomery Street, Suite 200 San Francisco, CA 94105; Phone (415) 820-5100 or (877) JUNO-BABY; Fax (415) 879-9937; and website at www.JunoBaby.com.

About Juno Baby and Juno Jr.

All DVDs, CDs, books and Apps published by The Juno Company feature original music composed and performed by live orchestra musicians, and a cast of lovable puppets that interact with children through creative and educational storylines.  The Juno Baby and Juno Jr. puppets were designed and created by the talented hands behind some of your favorite Muppet and Sesame Street characters*.  The main characters of the Juno franchise are: Juno, a young girl who loves music, Rai Rai, Juno’s brother, a rabbit named Bunny, a cat named Indie, a caterpillar named Murphy and a bee named Buzz.  In Juno Jr., the characters live in the musical world of Harmonia Springs where trees are made of cellos, cars are shaped like bass clefs and lamp posts like French horns, street signs flash "Waltz" and the train that takes them on their journey is made up entirely of musical instruments.  Through their journeys, the characters learn new musical concepts as they sing to the original, orchestral music.

*The Muppet and Sesame Street trademarks and associated characters are the trademarks and intellectual property of their respective owners.  Juno Baby, Inc. is not sponsored by, affiliated or associated with these companies.

About The One For All Program

Buy one. Give one. The Juno Company has partnered with the National Head Start Association on a mission to bring beautiful, orchestral music education to children in need.   For every Juno product sold, The Juno Company will donate a music education DVD to a child in need. 

About PadWorx Digital Media

PadWorx Digital Media, Inc., founded in 2010 and headquartered in Toronto, Ontario, is an independent developer of software for tablet PCs including Apple®iPad™ and iPhone™.  The development team is dedicated to combining proprietary technology and innovative ideas in order to create new ways for readers to experience entertainment and literature.  PadWorx Digital Media has developed its own proprietary game engine.  Recent releases include Dracula: The Official Stoker Family Edition and A Christmas Carol.  For more information about PadWorx Digital Media please visit: www.padworxdigital.com  

Media Contact:

Danitra Alomia

Reverb Communications

danitra@reverbinc.com

(209) 586-1495 x115