OpenFeint

Burlingame, Calif. - August 18, 2010 - After announcing its expansion to Android last month, Aurora Feint is today unveiling a viral game distribution system for its leading social gaming network, OpenFeint. With OpenFeint 2.6, players will be able to send SMS and e-mail game invites to any contact on their phone, helping accelerate social distribution for game developers. Available first on iOS devices, OpenFeint will launch this viral game distribution system cross platform following its expansion to Android.

The new system is immediately available to OpenFeint’s 35 million players and their friends. It will work primarily through SMS and e-mail and let players send personal messages to contacts on their phones, inviting them to play the games they love. The inclusion of Android’s rapidly growing device base, with over 200,000 devices added daily, will only amplify the invitation system’s viral reach. Safeguards have been installed to prevent spamming.

“With Game Center just around the corner and thousands more games coming on the market every year, effective and unique promotion is more important than ever,” says Jason Citron, CEO of Aurora Feint. “By creating this out-of-network invite system, we’ll help players give more organic game endorsements shedding light on the best games out there and resulting in more game downloads.”

“One glaring problem with today’s mobile gaming community is how fractured it is across platforms, OpenFeint is bridging the gap between gamers,” says Peter Relan, Executive Chairman of Aurora Feint. “As we expand cross platform this summer, we’re going to roll out services that will help friends that use different device platforms play against each other.”

Aurora Feint continues to invest in a steady stream of improvements to their platform. Other features being upgraded with OpenFeint 2.6 include a new time-based leaderboard system that includes geo-location services.

This update comes after a second round of funding from Chinese investor, The9, early last month.

About Aurora Feint, Inc:

Aurora Feint Inc's software development kit, OpenFeint, allows game publishers to implement services which enable mobile social gaming. With over 35 million registered users and a presence on over 2,600 games, OpenFeint is the largest mobile social gaming ecosystem for iOS devices and is expanding to Android in late 2010. Aurora Feint is backed by DeNA Inc and The9.

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Ken Johnston

VSC Consulting

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