No Diablo or Starcraft sequels at Blizzcon

Blizzard Entertainment has quashed speculation that it is set to reveal new Diablo and Starcraft titles at its inaugural BlizzCon event with the announcement that the "unannounced product" the developer plans to unveil is a sequel to neither.

Speaking to CNN/Money's Chris Morris, PR coordinator George Wang said that announcement the at the late October event would be linked to MMORPG World of Warcraft instead - suggesting that some form of expansion pack is in the offing.

Indeed, BlizzCon - tickets for which cost around $125 - seems to be quite heavily weighted toward the needs and wants of World of Warcraft fans. Said Wang to Morris, "we decided we want to get more in touch with our fans. We wanted to make it a cool, party event - not just a convention where people go and see a couple of exhibits and that sort of thing."