Nintendo hires former Yahoo! marketing exec

Nintendo has announced the hiring of two new executive vice presidents for its Silicon Valley office.

Cammie Dunaway has been named the company's new executive vice president of sales and marketing effective November 5, reporting to Nintendo of America president and COO Reggie Fils-Aime. She will be filling the position vacated by Fils-Aime in May of 2006 when he was promoted to his current position.

"Cammie Dunaway is the perfect choice to drive the next phase of Nintendo's business," Fils-Aime said. "She is a tremendous leader and will help continue momentum behind both Wii and Nintendo DS."

Dunway holds an M.B.A. from Harvard and has more than 20 years of marketing and sales experience, most recently as chief marketing officer for Yahoo!.

Shigeyuki Takahashi will serve as executive vice president, special assignment, reporting to Nintendo of America chairman and CEO Tatsumi Kimishima effective November 1. He will conduct research activities regarding Nintendo's business expansion plans.

"Shigeyuki Takahashi's research and knowledge have been--and will continue to be--valuable assets to Nintendo," said CEO Kimishima. "He will be a great addition to our new office."

Takahashi joined Nintendo in 2006 and most recently served as the president of Nintendo Research Inc. Prior to joining the company, he worked for Sanwa Bank for thirty years.

Earlier this year, when Nintendo announced it was moving its headquarters from Seattle to the San Francisco Bay area, rumours cirulated that three key executives would not be making the move.

Perrin Kaplan, Nintendo's vice president of marketing, George Harrison, Nintendo's senior vice president of marketing and corporate communications, and Beth Llewelyn, senior director of public relations, all eventually confirmed their decision to leave the company.