NINTENDO DS LITE A FLY AWAY SUCCESS
Total sales of Nintendo DS reach over 5 million in
Europe
11th July 2006 - In its sleek new form, the Nintendo DS Lite
hit stores across Europe on 23rd June, and since then has been
snapped up by eager customers, with more than 200,000 units
sold in the first ten days - proving the Nintendo DS Lite is
the must have console of the summer! The successful launch of
Nintendo DS Lite and the huge success of Nintendo's range of
Touch! Generations games has secured Nintendo's lead in the
handheld market, with total sales of Nintendo DS now over 5
million in Europe. "Nintendo DS has introduced thousands of new
people to gaming and will continue to expand the gaming
population due to its ability to appeal to both gamers and
non-gamers. During Nintendo DS Lite launch weekend, retailers
across Europe said that they had never seen such a vast array
of different people buying the product, everyone from business
men to young women to grandfathers!" said Laurent Fischer,
European Marketing Director, Nintendo of Europe. Nintendo's
Touch! Generations range, a selection of innovative software
designed to appeal to people of all ages and gaming experience,
is also a big hit across Europe. Following the recent launch of
Nintendogs Dalmatian & Friends, total sales of all
Nintendogs software has now reached a staggering 3 million in
Europe. Animal Crossing: Wild World has seen similar success,
selling over 600,000 copies, as well as maintaining fourteen
straight weeks in the top ten all format software chart in the
UK since it launched at the end of March. There are also over
250,000 people across Europe now training their brains with Dr
Kawashima's Brain Training: How Old is Your Brain? With many
more Touch! Generations games launching this year, including
the just launched Big Brain Academy, Nintendo DS will continue
to be the main driving force behind the expansion of the video
game market this year. The Nintendo DS Lite is available now in
black and white priced at around £100. For all the latest
information on Touch! Generation titles please visit
www.touchgenerations.com. Click onto
www.nintendo-europe-media.com for all of the most up to date
official information on Nintendo. For further information
please contact the Nintendo Press Office on 020 7307 3103 About
Nintendo Nintendo Co., Ltd. of Kyoto, Japan, is the
acknowledged worldwide leader in the creation of interactive
entertainment. To date, Nintendo has sold more than 2.2 billion
video games worldwide and more than 375 million hardware units
globally, creating such industry icons as Mario® and Donkey
Kong and launched franchises like The Legend of Zelda® and
Pokémon. Nintendo manufactures and markets hardware and
software for its popular home video game systems, including the
Nintendo 64, NINTENDO GAMECUBE, Game Boy Advance, Nintendo DS,
and Game Boy - the world's best-selling video game system which
has sold over 193 million units. As a wholly owned subsidiary,
Nintendo of Europe, based in Grossostheim, Germany, was
established in 1990 and serves as headquarters for Nintendo's
operations in Europe.
