Nintendo DS Continues To Dominate Portable Video Games
June 14, 2006
With two of the nation's top-selling games and a hot new look
to the hardware, the global Nintendo DS phenomenon has become
more popular than ever. New Super Mario Bros. ® and Brain
Age: Train Your Brain in Minutes a Day for Nintendo
DS ranked as the No. 1 and No. 3 best-selling games of
May, according to the independent NPD Group. And early
reports from major retailers indicate that those same titles
are being scooped up with the new Nintendo DS Lite in
advance of Father's Day.
* After going on sale May 15, New Super Mario Bros. sold at a
nonstop rate of roughly one every four seconds nationwide
during the reporting period.
* New Super Mario Bros. emerged as the No. 1 game of the
month, even though it was in stores for just 13 days of the
four-week reporting period.
DS Lite Shines Bright:
* Just two days after Nintendo DS Lite went on sale in the
United States on June 11, the new lighter, brighter portable
system sold more than 136,500 units, with many retail outlets
reporting sellouts.
* By comparison, DS Lite is outpacing 2003's launch sales of
Nintendo's juggernaut Game Boy® Advance SP by more than 12
percent.
* Major retailers report that sales of Brain Age: Train Your
Brain in Minutes a Day tripled over the previous week.
* Retailers also report that New Super Mario Bros. ® sales
doubled over the previous week.
For more information about Nintendo systems and games, please
visit www.nintendo.com.