Nintendo cleans up at MCV awards

Nintendo's rival platform holders failed to get a look-in at the MCV Excellence Awards last night as the company walked away with no less than four trophies.

That included top prize the Grand Prix Award for contributions to the games industry, best marketing team and best PR team (an award shared with agency Cake).

Nintendo also saw off EA, Ubisoft, SEGA and THQ to pick up the trophy for best games publisher.

The full list of winners is as follows:

Grand Prix Award - Nintendo

Games Publisher - Nintendo

Finalists: Electronic Arts, Ubisoft, SEGA, THQ

New Games Brand - Guitar Hero (Activision)

Finalists: Brain Training (Nintendo), Gears of War (Microsoft), Just Cause (Eidos), Dead Rising (Capcom)

Unsung Hero - Blizzard Entertainment

Finalists: Capcom, Square Enix, Mastertronic/Blast, Koch/Nindie.com

UK Development Team - Traveller's Tales

Finalists: Real Time Worlds, Evolution Studios, Rare, Rockstar Leeds

Sales Team - THQ

Finalists: Nintendo/Koch, Ubisoft, Electronic Arts, Microsoft/Gem

PR Team - Nintendo/Cake

Finalists: Microsoft/Red/Edelman, Ubisoft, Electronic Arts/Shine Communications, SEGA/Kazoo

Marketing Team - Nintendo

Finalists: Microsoft, Ubisoft, Electronic Arts, THQ

Trade Marketing Team - Ubisoft

Finalists: Sony Computer Entertainment, Vivendi Universal Games, Nintendo, SEGA

Distribution Team - Koch/Nindie

Finalists: Gem, Centresoft, Just, EUK

Game Campaign - Gears of War (Microsoft)

Finalists: Wii Sports (Nintendo), Brain Training (Nintendo), FIFA 07 (Electronic Arts), Pro Evo 6 (Konami)