Nintendo begins push into Russian market

Nintendo is looking to expand its market reach by launching its videogame business in Russia this year, according to a report on business daily Nihon Keizai Shimbun.

Following in the footsteps of rival format-holders Microsoft and Sony, Nintendo hopes to establish a presence in the growing market as traditional US, Japanese and European regions begin to mature.

Considered a growing market, the inaugural Game Developers Conference Russia was held in St Petersburgh last month, attracting local development and publishing teams, as well as international attendees including Q Entertainment, Valve and Eidos.

Along with other areas such as the Nordic regions in Europe, publishers and developers are increasingly looking to new markets to expand their businesses, with Russia becoming the latest region to benefit from international attention.