NHL™: EASTSIDE HOCKEY MANAGER™ 2007 LAUNCHES SEPTEMBER 22ND

LONDON & SAN FRANCISCO (September 22nd, 2006) - SEGA Europe Ltd and SEGA of America Inc., are proud to announce the digital launch of NHL: Eastside Hockey Manager 2007 for the PC and Mac. Developed by Sports Interactive, creators of the revered Football Manager series, NHL: Eastside Hockey Manager 2007 is now available exclusively via digital download from www.eastsidehockeymanager.net

At the start of the new NHL season, players will be able to take on the challenge of being the General Manager of their favourite franchise. From taking advantage of new tactical options and preparing players for the rink, right through to building a dynasty for the future, NHL: Eastside Hockey Manager 2007 allows hockey fans to experience the highs and lows of hockey management whether it be at international level or within any of the 20 global leagues. Players will need to use their tactical mastery to influence results whilst participating in drafts, scout players, sign youngsters, negotiate trades and deal with the media in an attempt to get the edge over opposition and carry their team to victory.

An authentic hockey management game, NHL: Eastside Hockey Manager 2007 offers an enhanced simulation experience and a brand new 2D game engine, bringing players even closer to the action of each nail biting game. The addition of new tactical settings give even greater control over a side's playing style, with a wealth of additional options.

"NHL: Eastside Hockey Manager 2007 is the perfect way for hockey fans to test their skills and knowledge as the new hockey season unfolds", commented Marc Duffy of Sports Interactive. "Digital download of NHL: Eastside Hockey Manager 2007 provides a great opportunity for fans all over the world to easily access the game and experience hockey management like never before".

Sports Interactive has created a new and improved look and feel to the 2007 edition, with a new cutting edge interface to make navigation far simpler. NHL Eastside Hockey Manager 2007 allows players to manage their own franchise in over 20 leagues from around the world, including the NHL, AHL, DEL and Swedish leagues.

The database has been vastly expanded since last year and now boasts an incredible 45,000 players and staff, with a shot stopping total of 3,000 teams from around the globe.

Key Features:

Fantasy draft - build dream teams, fantasy-hockey style.

Brand new real-time 2D engine for coaching games and reviewing the crucial highlights.

Improved draft recommendations from staff, allowing players to make the most of all-important draft selections.

New tactical options allow more variations to tactical settings. Players can use slider bars to ensure their teams' tactics are set precisely.

More variation and detail from staff in their scouting reports to help find the hottest young talent.

Additional trade options and feedback now available, allowing full control at the negotiation table.

No excuses for not balancing the books with greater salary cap control and more information on individual cap hits.

NHL: Eastside Hockey Manager 2007 is now available from www.eastsidehockeymanager.net across Europe and North America and is officially licensed by the National Hockey League and the National Hockey League Players' Association.

For more information on this game and other SEGA titles please visit www.SEGA-europe.com

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® NHLPA. NHL Eastside Hockey Manager is an Officially Licensed Product of the NHLPA. NHLPA, National Hockey League Players' Association and the NHLPA logo are trademarks of the NHLPA and are used under license by Sega® Europe Ltd.

NHL, the NHL Shield and Stanley Cup are trademarks of the National Hockey League. NHL and NHL team marks are the property of the NHL and its teams. All Rights Reserved. Officially licensed product of the NHL.

About Sports Interactive

Sports Interactive (SI), is the world's leading developer of sports management simulations for home computers. SI's pillar titles cover a range of sports, including football (the Football Manager series), ice hockey (the NHL: Eastside Hockey Manager series) and baseball (Out of the Park Baseball). Founded in 1994 and based in Islington, North London, SI has a full-time staff of 36 and employs the services of more than 1,500 part-time researchers across the globe. The company's games have enjoyed an unparalleled history of commercial and critical success, with six of its creations among the UK's Top 20 best-selling PC games of all time. Further information on the company and its games is available from the SI website, www.sigames.com.

About SEGA Europe Ltd.

SEGA Europe Ltd. is the European Distribution arm of Tokyo, Japan-based SEGA Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA Europe Ltd. Web site is located at www.sega-europe.com.

About SEGA of America, Inc.

SEGA of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA of America, Inc. Web site is located at www.SEGA.com