NFLRUSH Zone
Online American footy for kids clocks up ten million games played.
FOR IMMEDIATE RELEASE:
ENCINO, Calif. – (March11, 2009) – Brandissimo! announced today that kids have played over ten million games on NFLRUSH Zone ( http://nflrz.nflrush.com/), the NFL virtual games world created by Brandissimo! for the National Football League, propelling the NFL to a new milestone following its spectacular season capped by the most-watched Super Bowl in history.
“We are proud of our association with the NFL. It’s a mega-brand that epitomizes intense competition and exciting minute-by-minute play. We built these attributes into NFLRUSH Zone to capture fans for the long term and celebrate the joy that is NFL football,” said Brandissimo! CEO David Snyder.
Featuring more than 65 fun online games, NFLRUSH Zone gives kids an exciting – and safe – environment where they can play and enjoy an NFL-themed fantasy world. In addition to games and animated videos, kids create avatars, join their favorite team, explore 32 team lands, earn virtual currency (“pigskins”), feed and care for pet-like characters (“gameballs”), and safe-chat with friends around the world in real time. Like the NFL, competition is the name of the game on NFLRUSH Zone, where kids can challenge each other in games to see which team reigns supreme each week.
“We are pleased to be working with Brandissimo! on the NFLRUSH Zone,” said NFL Director of Marketing Peter O’Reilly. “We value Brandissimo’s work and are proud of the RUSHZONE as a place where parents and kids alike can experience football fun together.”
ABOUT BRANDISSIMO!
Brandissimo! is quickly emerging as an industry leader in the creation of casual gaming and online experiences for kids. Boasting a management team of partners who have deep entertainment industry experience, Brandissimo! is a developer, creator and producer of award-winning content for kids and teens across all platforms. Brandissimo! helps broadcasters and brand owners access young audiences by rethinking brands from an online perspective and building relationships with kids through game play that ignites young imaginations, swells their minds and inspires creativity, self expression and esteem. Brandissimo! produces NFLRUSH.com and created the fast growing NFLRUSH Zone, a massive 32-team multiplayer game world for the National Football League. In addition to digital production, Brandissimo! executive produced the international hit TV franchise Harry and His Bucket Full of Dinosaurs, created and produced the Emmy®-nominated Discovery Kids franchise Bigfoot Presents: Meteor and the Mighty Monster Trucks, and produces the multi-award winning musical series, Spectrum Connections' Bounce!, for PBS Sprout.
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www.brandissimo.com
Contact: John Russel
T: 661.259.2601
M: 818.516.8572
JRUSSEL@RUSSELPRLA.com