Nexus Entertainment Services Licenses Stream Theory's Technology to Distribute Games-on-Demand in the UK
StreamFlow Will Serve as Platform for New Broadband Game Service Provider in Europe
IRVINE, CA, 12/22/2005: Stream Theory, Inc., a division of Tadpole Technology plc (LSE: TAD), today announced that it has signed a licensing agreement for StreamFlow with UK-based Nexus Entertainment Services Limited. Nexus Entertainment Services will use Stream Theory's technology as the platform on which to distribute PC Games-on-Demand (GoD) for business partners throughout the United Kingdom.
Almost three-quarters of home Internet users in the UK have a broadband connection, according to new data from Nielsen//NetRatings. Games-on-Demand is a broadband-only service that streams games directly to a user's PC. Unlike one-time purchases at retail or through installed downloads, GoD subscriptions provide recurring revenue streams for game publishers and distribution partners. GoD has emerged as a new revenue-generating window of opportunity for a PC game after its brief sell-through period.
"Broadband access is growing in the UK at a blistering speed and forward-thinking companies are seeking value-added revenue-generating services to appeal to their broadband consumers. In coming days we will announce our first major partner for which we will operate a dynamic broadband Games-on-Demand service," said Alun Williams, Managing Director of Nexus Entertainment Services. "Stream Theory's platform and support will help us provide excellent service to our customers and their end users."
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As of the second quarter this year, the UK stood sixth in the world in terms of broadband subscribers based on data from Point Topic, and the continued migration of Internet users to high-speed means that the UK will remain locked in with France as the top broadband markets in Europe. eMarketer predicts that the UK will be the largest broadband country in Europe by 2008.
"Nexus Entertainment is working with some of the biggest names in game and entertainment content distribution," said Steig Westerberg, CEO of Stream Theory. "We're proud that they have selected our technology as the backbone of their on-demand distribution network."
About Nexus Entertainment Services
Nexus Entertainment Services Ltd. was founded in February 2004 to provide broadband-centric entertainment services. Initially the company will combine its revolutionary approach to broadband Internet with the market potential of the video game sector to develop and operate an online video gaming service. For more information, visit www.bbnexus.com.
About Stream Theory
Founded in 1996, Stream Theory, Inc. is a wholly owned subsidiary of Tadpole Technology plc (LSE: TAD). Stream Theory is revolutionizing the manner in which software is purchased, delivered and accessed by enabling true software-on-demand and virtualization models. Stream Theory has developed a patented framework that is a piracy deterrent for software publishers. The Company is a leading supplier of software streaming technology for delivering and managing software applications worldwide over IP and digital media. Leading software publishers, developers, portals, ASPs, and broadband ISPs have deployed the company's patented technology. Stream Theory is a Microsoft Gold Certified Partner and an IBM PartnerWorld member. For more information, visit www.streamtheory.com.
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Media Relations Contact:
Ron Koren
Stream Theory, Inc.
+1 949 833 2800
pr@streamtheory.com
Investor Relations Contact:
Steig Westerberg
Stream Theory, Inc.
+1 949 833 2800
ir@streamtheory.com