Nexon iNitiative

Nexon America is kicking off the second round of the Nexon iNitiative, a million dollar program designed with the intent to seek out the most promising independent video game projects and provide funding to support the next generation of game developers from around the world.

Nexon is now accepting submissions through April 30, 2011 at the official Nexon iNitiative website: http://initiative.nexon.net.

The Nexon iNitiative will award game developers a share of $1 million in development funds for projects that align with Nexon’s focus on community building and long-term user engagement.

The first Nexon iNitiative was launched in March 2010. Canadian developer Antic Entertainment and Polish developer one2tribe were two Nexon iNitiative recipients chosen from a pool of more than 100 candidates in 2010, and each earned a share of more than $1 million in development funding. Both companies are currently creating online game projects that will be co-developed and published through Nexon’s global distribution network, which currently services 30 games in more than 71 countries.

“The Nexon iNitiative  has been a source of inspiration for Nexon in that it’s provided us with the creative incentive to expand to platforms outside of the PC,” said Won Il Sue, Nexon America’s vice president of business development. “We anticipate competing in the social gaming space and other platforms, thanks largely in part to innovative game developers discovered through the Nexon iNitiative.  By combining our decade of experience perfecting the microtransaction business model with the expertise of the game developers we’re funding, we anticipate that the results will be an evolved, innovative and more engaging social games.”

Through the Nexon iNitiative, Nexon is looking for potential games that have wide-ranging audience appeal and which encourage community and social interaction. Flash, client-based games or ports from other platforms are all welcome submissions. Games with strong online and multi platform elements will get serious consideration, as will game concepts that align with Nexon’s goals.

For complete submission rules and more information about the Nexon iNitiative, visit: http://initiative.nexon.net.

About Nexon America, Inc.

Nexon America Inc. is the North American publishing arm of Nexon Group, a pioneer of interactive entertainment software and the world's leader in massively multiplayer online games. Based in Los Angeles, Nexon America was founded in 2005 to bring the best of online entertainment to the North American audience. The company's growing library of titles includes the world famous franchise MapleStory; the new fantasy life of Mabinogi; the fast-paced, first-person shooter Combat Arms; the action-adventure RPG Dungeon Fighter Online; the online, arcade-style multiplayer, hyper-puzzle action game PopTag!; and the recently launched physics-based action online game, Vindictus. The foundation of all Nexon America titles is the item selling business model, in which users access the full game for free and can later opt to pay for game enhancements.

Ashley Wendt

Nexon America Inc.

PR Assistant

Direct: (213) 858-5930 ext 5028

Cell: (213) 254-7692

Main: (213) 858-5930

Fax: (213) 858-5940

Email: awendt@nexon.net

www.nexon.net