Nexon America revenue increases 35% in July

Nexon America has seen a 35 per cent year-on-year revenue increase for July; a growth which follows the success of the company's online hit MapleStory in North America.

While the company didn't announce how much revenue it had actually generated throughout the month, it did confirm that MapleStory now has over six million registered users in North America - helping to bring the game's worldwide user total to 92 million. The game itself set a new record in July, said the company, notching up more than 70,000 concurrent players.

"The economy has been tough on a great deal of the games industry, but we fought hard to retain our customers and to bring in as many new players as possible," said Min Kim, Nexon America’s vice president of marketing.

"We're heavily investing on all fronts - in our games, our publishing platform, aggressive marketing efforts as well as customer service. The best news for Nexon America is that our success isn’t just reflected in registered users, but in actual, dramatic revenue growth."

Nexon America makes up one publishing arm of Nexon Group, one of the biggest developers and publishers of online games in South Korea. It is the pioneer of the free-to-play business model, says Kim, having created its North American division and delivered MapleStory to the region in 2005.

"We are serious about making Nexon the top brand in online gaming, and we are not backing on down our efforts to deliver more content to our customers or aggressively work to attract new players," he added.

"With the slew of new games we have planned and the BlockParty initiative, which will bring players together like never before, we will continue to be the leader in this market for years to come."