New VP, creative director for Humble Bundle

Innovative games retailer Humble Bundle has appointed former Infinity Ward creative strategist Robert Bowling as its new vice president and creative director.

"Humble Bundle has been an inspiration for a while with the freedom they bring to players, the opportunity they allow developers, and the ability to give so much back through the charity aspect of every part of their business," he told IGN.

"Humble Bundle has been an inspiration for a while with the freedom they bring to players"

"I'm excited to join them, having spent the last decade on the development side and experiencing first hand the trials and tribulations of getting games out the door and getting them discovered by new audiences. I'm excited to help continue the tradition of innovating new ways for developers to release their games and the freedom for players to support them as vice president, creative director of Humble Bundle."

Bowling left Infinity Ward in March 2012 and joined development studio Robotoki, where he was president and creative director. The studio created a mobile title, Human Element. The studio closed in January, and in a post Bowling explained the reasons why.

"We were actively negotiating a publishing deal for the premium version of Human Element but unfortunately I am unable to continue to self-fund the studio until that deal finalizes."

Between March 2012 and July 2013 he was also executive producer on Breach & Clear at Gun.