New Puzzle Bobble

London (February 4, 2011) – TAITO Corporation (TAITO®), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., today announces the worldwide release of NEW PUZZLE BOBBLE® for iPhone® and iPod touch®. This latest instalment in the beloved PUZZLE BOBBLE (A.K.A. BUST-A-MOVE™) series of puzzle action games is now available for download from the App Store.

While NEW PUZZLE BOBBLE preserves the classic match-three bubble-bursting play that made the series such a hit since its initial arcade release in 1994, it also boasts a variety of features including new level types and a never-before-seen control method.

A PUZZLE BOBBLE Series First: Jump Shots!

In addition to the Tap Shot — in which a bubble is launched in the direction tapped — and the pull-and-release Sling Shot control methods, NEW PUZZLE BOBBLE offers a completely new option: the Jump Shot. The Jump Shot offers the ability to launch a bubble over interposing obstacles, landing at a point chosen by the player. Skilful use of this technique opens up a new level of exhilarating play and clever strategy, allowing players to drop clusters of bubbles from the ceiling, etc.

Packed with New Tricks like Bubble Holding, Bomb Bubbles and Countdowns!

This edition boasts a number of features intended to give players new strategic options, including the Hold ability to save bubbles that have been loaded into the launcher for future use and explosive Bomb Bubbles capable of wiping out surrounding bubbles.

Another new feature is the Game Over Countdown. While in previous editions of PUZZLE BOBBLE, bubbles reaching the bottom of the play field instantly led to a Game Over result, NEW PUZZLE BOBBLE offers a three-second countdown, allowing quick-witted players to save themselves from defeat. Particularly helpful for newcomers to the series, the Game Over Countdown adds an additional dimension to play that can also be appreciated by veteran players.

New Level Rules! Simply Bursting Bubbles Won’t Be Enough to Win!

In addition to the classic level style known and loved by fans of the series, NEW PUZZLE BOBBLE includes a wide variety of stages that operate under different rules. The game combines the familiar bubble-bursting fun with new gimmicks and quirks that enhance the experience.

NEW PUZZLE BOBBLE’s 80 Story Mode stages are divided into a number of themed areas, each concluding with an intense boss battle. Collecting special bubbles also reveals challenging hidden stages, adding to an already-packed game.

NEW PUZZLE BOBBLE also includes a total of 55 Achievements that may be unlocked by accomplishing special in-game goals, creating another level of depth to keep players coming back for more.

Special Celebratory Sale: BUBBLE BOBBLE DOUBLE™ !

To commemorate the launch of NEW PUZZLE BOBBLE, previous release BUBBLE BOBBLE DOUBLE is being offered at €2.39, a 40% discount of its €3.99 standard price. Both games share a common history, with many of the characters present in NEW PUZZLE BOBBLE, including the Monsta and Invader enemies, first appearing in the BUBBLE BOBBLE series. Running from February 4 to Valentine’s Day, February 14, this sale offers an excellent opportunity for fans to experience another side of the PUZZLE BOBBLE world.

TAITO will continue to release high-quality games that take full advantage of the iPhone and iPod touch’s individual characteristics.

Product Features

NEW PUZZLE BOBBLE / NEW BUST-A-MOVE

Campaign Details

BUBBLE BOBBLE DOUBLE

Adam Phillips / UK PR Executive

Square Enix UK

> Tel. +44 (0)20 8636 3000

> Fax +44 (0)20 8636 3001

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Square Enix Limited, Registered in England No. 01804186

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