New book for industry professionals launches
PR veteran Scott Steinberg has written a new book about the best ways for games industry professionals to make, market and promote their products.
PR veteran Scott Steinberg has written a new book about the best ways for games industry professionals to make, market and promote their products.
Titled Videogame Marketing and PR: Vol 1. - Playing to Win, it's aimed at all sectors of the industry and features a foreword by Electronic Arts founder Trip Hawkins.
The 200-page book covers topics such as PC, console, casual, online and mobile gaming, plus how to top the charts, hit the headlines and improve review scores. It's said to include expert advice, step-by-step guides and interviews with some of the highest profile figures in the industry.
"Thanks to explosive growth, increasing public awareness and the rise of both next-generation console platforms and alternative distribution methods, interest in the revolutionary world of computer and videogames has never been higher," said Steinberg.
"A bona fide cultural and international phenomenon, itâs high time we all started speaking in a language that everyone can understand."
The book is priced at US$ 6 (eBook), US$ 17.95 (paperback) or US$ 27.95 (hardback), but for a limited time the book will be available free of charge to games industry professionals. To order a copy, visit sellmorevideogames.com.