NEVES Site Goes Live

Date: 12th March 2008

Ignition Entertainment, a worldwide developer and publisher of interactive software, is pleased to announce that the website for NEVES, the brain teasing puzzle game, due for release on 28th March 2008 has now gone live.

NEVES for the Nintendo DS, is based upon the Tangram puzzle which is said to have originated as far back as the Song Dynasty (960-1279AD). NEVES offers originality, challenge and fun and like many great games its simplistic approach offers a contest that 'puzzlers' and casual gamers alike will find hard to put down.

The NEVES web site shows all the intricacies and delights of the game that will have gamers playing for hours on end. A playable demo of the game is available - where you can actually play the game as a virtual presentation of the real thing - complete with your own stylus!!

www.ignitionent.com/neves

Please freely distribute this link

Distributed by Atari in the UK, NEVES for the Nintendo DS is scheduled for release on 28th March.

Ends

For more information, please contact:

Peter Rollinson or Derek Reeve, Ignition Entertainment

01992 70 39 70 - 01795 435042

Peter@ignitionent.com Derek@ignitionent.com

About IGNITION ENTERTAINMENT LIMITED

Ignition Entertainment Limited, a UTV venture, is a software Developer & Publisher of Handheld and Console games. Created by a core team of Industry veterans with the purpose of building upon their successful track record within the international Games industry, and to bring a fresh new approach to both the development & distribution of original gaming product.

Incorporated in April 2002 from a select group of smaller studios & publishers, Ignition continues its expansion. Considerable Intellectual Property Rights and a healthy back catalogue of established game titles & franchises provide the launch platform for many new ideas & concepts.

At the centre of this is Digi-Guys, Ignitions wholly owned subsidiary - with its roots in both Videogames & High End CGI, Post-Production & VFX for movies. Based in it's own high-end facility inside the world famous Ealing Studios (London, UK), the studio's remit is to push far beyond the confines of conventional 'next-gen' thinking and produce unique, innovative and platform leading Videogames & Digital content across all media, utilising a broad spectrum of Games & Movie CG experience.

UTV, India HQ media group bought a 70 % stake in Ignition in 2007.

With its European HQ in Waltham Abbey (UK) and offices in Tokyo, Japan & Los Angeles, USA plans are being drawn for the release of a number of innovative titles across all major Game Platforms during 2008/9. You can find more information about IGNITION ENTERTAINMENT LIMITED at http://www.ignitionent.com

About UTV Software.

UTV Software Communications Ltd. is India's foremost Media & Entertainment Company with leadership position in 4 Verticals that includes Motion Pictures, Broadcasting, TV Content and Interactive (i.e. Animation and Gaming). Listed on the Mumbai Stock Exchange & the Motion Pictures business listed on the AIM, London Stock Exchange. Walt Disney Inc holds a strategic stake in UTV. It has subsidiaries with offices across India, the UK and USA. More information on the group is available at www.utvnet.com

About Yuke's Co., Ltd.

Yuke's Company Limited has delivered numerous hits both commissioned by major software companies and by in-house development mainly in the fields of action and racing games. The company is expanding its fields at present with commitment to product quality and technological prowess winning the approval of game players. Yuke's is rated as a pace-setting software developer at home and abroad.

For more information on Yuke's Company Limited, please visit: http://www.yukes.co.jp

® 2007 Yukes's ® HANAYAMA Co., Ltd.

NINTENDO DS IS A TRADEMARK OF NINTENDO.