Netflix on Wii

REDMOND, Wash., Oct. 18, 2010 - Beginning today, Netflix members in the United States and Canada can stream content through their  Wii™ consoles with Netflix installed on their Wii Menu. The Netflix disc that was used for instant streaming on the Wii console will no longer be required. Netflix members who have a plan starting at $8.99 a month ($7.99 in Canada), a Wii console and a broadband Internet connection can now instantly watch movies and TV shows streamed directly to their TVs by simply downloading Netflix from the Wii Shop Channel. This new channel is available at no extra cost. The new disc-free option installs Netflix on the Wii Menu, making it convenient for Wii owners to quickly access streaming movies and TV shows.

"At this time of year, consumers have a near-insatiable demand for family entertainment," said Nintendo of America President Reggie Fils-Aime. "And this simplified Netflix access will help bring families together more quickly, more easily and in more ways than ever before. More than 3 million Wii systems have already connected to Netflix, demonstrating how easy the service is to set up and use."

"Wii is a consummate home entertainment platform and has quickly become one of the best and most popular ways to enjoy movies streamed from Netflix," said Reed Hastings, co-founder and CEO of Netflix. "The availability of Netflix right on the Wii Menu adds significantly to the ease and convenience that attracts our members to the Netflix streaming experience and is an important step in our efforts to continuously improve the service."

Wii offers consumers the most fun right out of the box. Precision motion controls, online access and great games are all included at no extra charge. For a suggested retail price of just $199.99 ($209.99 in Canada), Wii owners get:

The Netflix service has been available on the Wii console in the United States since April 12, 2010, and in Canada since Sept. 22, 2010. For more information about how to stream Netflix through a Wii console, visit  http://www.netflix.com/wii or  http://www.netflix.ca/wii.

Remember that Wii and Netflix feature parental controls that let adults manage the content their children can access. For more information about this and other features, visit http://wii.com and  http://www.netflix.com.

* Broadband Internet connection required. Netflix streaming requires Netflix subscription.

About Nintendo: The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii™ home console and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 3.4 billion video games and more than 565 million hardware units globally, including the current-generation Wii, Nintendo DS, Nintendo DSi™ and Nintendo DSi XL™, as well as the Game Boy™, Game Boy Advance, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Western Hemisphere. For more information about Nintendo, please visit the company’s website at  http://www.nintendo.com.