Need For Speed Undercover

Media Alert

20/11/08

LOVEFiLM.com, Europe¹s largest online DVD & games rental service and entertainment website, has teamed with Electronic Arts to celebrate the release of Need for Speed Undercover.

EA¹s 48-hour LOVEFiLM branded homepage takeover starts today, whilst a four day games homepage takeover also continues until Saturday. News of the latest title in the Need for Speed franchise will also reach 400,000 customers through LOVEFiLM branded rental envelopes.

www.lovefilm.com

www.lovefilm.com/browse/console_games.html

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Please see attached LOVEFiLM site takeover screenshot

For further information please contact the LOVEFiLM press office at Mischief on 020 7100 9999 lovefilm@mischiefpr.com

Notes to Editors

About LOVEFiLM International Ltd:

• LOVEFiLM International Ltd is Europe's leading online DVD rental

subscription service with just under one million members and operates in the UK, Sweden, Norway, Denmark and Germany.

• LOVEFiLM UK carries over 65,000 unique titles including games, as

well as a fast-growing film download service.

• LOVEFiLM customers have generated over 68 million film ratings and

over 600,000 member reviews.

• LOVEFiLM offers a range of online DVD rental options in each market.

In the UK these include £3.99 a month allowing members to have 1 DVD at a time (limit of 2 per month), £7.99 for 2 DVDs at a time (limit of 4 per month), £9.99 a month for one DVD out at a time (unlimited), £12.99 for two at a time (unlimited) and £15.99 gives the option for three DVDs at a time (unlimited). These packages include unlimited DVD rental each month, free postage and no late fees.

• The LOVEFiLM weekly newsletter reaches 500,000 subscribers.

• LOVEFiLM International has won: British Video Association's award

for the UK's Best Rental Service in 2005, 2006, 2007 and 2008, the fast-growing media company Media Momentum award in 2005, 2007 and 2008, UK technology ­ Innovation & Growth award for Mediatech Impact of the Year 2008, Home Entertainment Week awards for Rentailer of the Year 2008 and 2007, the 2008 Fast Growth Business Award for Retail/Leisure business of the Year, awarded 2nd place in The Sunday Times Top 100 Fastest Growing Private Tech Companies 2008 ­ (5th in 2007), The Sunday Times Tech Track 100 2007 ­ Best Management Team Award and was recently a finalist in the National Customer Service Awards 2008.

• The group currently works with major partners in the UK including

Tesco, easy Group, CD Wow, Guardian News Media, WHSmith, Odeon and Vue Cinemas, some of whom offer a fully white-labelled service.

• LOVEFiLM launched the first UK mass-market movie download service to

its UK subscriber base in December 2005. Short films and full-length feature films are available from major Hollywood studios including Universal, Warner Bros. Twentieth Century Fox, Paramount Pictures and Sony.