Need For Speed: Nitro

REDWOOD CITY, Calif. – November 3, 2009 – Electronic Arts Inc. (NASDAQ: ERTS) today announced that the award-winning Need for Speed™ NITRO is in stores across North America and will hit store shelves in Europe on November 6. Developed specifically for the Wii™ and Nintendo DS™, Need for Speed NITRO brings an unrivaled sense of speed to the streets as players evade cops and take down competitors to become the world’s top racer.

“Need for Speed NITRO pushes the limits of racing on the Nintendo platforms to deliver the ultimate racer of the holiday,” said Joe Booth, Senior Producer. “With deep track designs and intense speeds, as well as accessible controls, NITRO promises insanely competitive races that will appeal to all levels of players.”

Need for Speed NITRO features a very diverse and impressive list of the world’s hottest muscle cars, exotics, and tuners including the Tesla Roadster, Pagani Zonda, Audi R8 and the Nissan Skyline. Players can custom-design their own ride with an incredibly deep yet intuitive visual customization system that lets players hit the streets in style with their personalized dream car. The game also includes unlockable cars that feature exclusive skins designed by lifestyle brands, tokidoki, Upper Playground and i am 8-bit.

Need for Speed NITRO delivers the thrill of high-speed racing to all types of gamers with exciting gameplay, accessible controls, and competitive multiplayer events including four player co-op career mode. Recently crowned IGN’s Best Racing Game on the Wii and Nintendo DS at this year’s Electronic Entertainment Expo, Need for Speed NITRO is this holiday's most fun and exciting arcade racing game.

Developed by EA Montreal, Need for Speed NITRO is available on the Wii and Nintendo DS and is rated E10+ by ESRB and 7+ by PEGI.

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EATM, EA SPORTSTM, EA MobileTM and POGOTM. In fiscal 2009, EA posted GAAP net revenue of $4.2 billion and had 31 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

EA, EA SPORTS, EA Mobile, POGO and Need for Speed are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Wii and Nintendo DS are trademarks of Nintendo. All other trademarks are the property of their respective owners.

Contact:

Dana Sissons

Senior Publicist

Ph: 604-456-5004

dsissons@ea.com

Peter Nguyen

Director

Ph: 650-628-3607

pnguyen@ea.com

Tammy Schachter

Senior Director

Ph: 650-628-7223

tschachter@ea.com