Need for Speed Hot Pursuit

31/12/10 – If you spent most of your Christmas holiday in Seacrest County, or see yourself as the Lewis Hamilton of Need for Speed: Hot Pursuit, then IGN UK ( http://uk.ign.com) has the ultimate New Year challenge for you.

The leading entertainment and video games network has teamed up with EA and Criterion to find the UK’s fastest Hot Pursuit driver. By signing up for the competition, gamers will be set a series of challenges direct from the in-game Autolog – giving you a chance to prove your skills against the greatest players across the country.

Autolog is the engine of Need for Speed: Hot Pursuit, letting you track your career and game stats, check out all your captured photos, brag about your latest accomplishments, and jump directly into challenges recommended by Autolog’s comparison engine based on your friends’ gameplay.

The first phase of the contest launches in January 2011 when the challenges begin – with loads of great prizes up for grabs, including a home entertainment system.  By signing up before the Need for Speed Autolog Challenge begins in 2011, gamers can see whether their racing skills match up to those of the IGN UK team.

How to join the Need for Speed Autolog Challenge

Step 1: Create your own MyIGN profile ( http://my.ign.com/get-started2)

Step 2: Follow the NFS-Autolog profile ( http://people.ign.com/nfs-autolog) on MyIGN

Step 3: Get practising! The IGN UK team are posting their best times, so you can see how you size up.  These challenges are just for fun, until the real competition starts in 2011.

More information about the competition will be posted in early January 2011 on the MyIGN NFS Autolog blog – with details of the full range of prizes on offer.

ENDS

About IGN

IGN Entertainment is a leading Internet media and services provider focused on the videogame and entertainment markets. Collectively, IGN Entertainment media properties reach 3.5 million unique users in the UK, with a worldwide reach of 35 million unique users (comScore). IGN Entertainment’s network of videogame-related properties (including double GMA award winning games and film site IGN.com) provides one of the Web's most comprehensive videogame information destinations, which coupled with leading male lifestyle site AskMen, attracts one of the largest concentrated audiences of young males on the Internet.

Direct2Drive is IGN Entertainment’s digital distribution retail arm. Coupling the ease of use in download-to-own with Direct2Drive’s Download Protection, it is a popular destination for the PC and Mac gaming enthusiast.

For more information contact:

Will Guyatt, PR Manager, IGN UK 0203 077 4006