Skip to main content

Nearly three-fourths of gamers prefer Netflix-style subscription for cloud games

Broadband Genie: 86% say they expect cloud purchases of games to be cheaper than digital or physical copies

Nearly three-fourths of gamers would prefer a Netflix-style payment model for a cloud gaming service, while only 20% name Google Stadia's proposed plan as the model they're most interested in.

Earlier this month, Broadband Genie published the first half of the results of a survey it conducted in tandem with GamesIndustry.biz sister-site Eurogamer, revealing that 83% of a group of over 3,000 surveyed were interested in streaming services.

However, in the second half of that survey published today, the specifics of Google Stadia's proposed platform didn't appear tremendously popular. In addition to the 74% that said they were most interested in a plan that allowed for paying a subscription fee to access a full library of games, 86% said they expected games purchased on the cloud to be cheaper than physical copies or digital downloads.

When asked about streaming services such as specifically Google Stadia, 73% of respondents indicated that performance or visual quality was a potential drawback they saw, which was the most-reported concern. Next highest was a preference for tangible products, with 36% indicating it as a drawback.

Those two options were also at the head of a question asking for reasons why the respondents might not purchase a streaming service, with 75% indicating compromised performance or visual quality, and 62% selecting a preference for tangible products in a multiple-response question.

Image Credit: Broadband Genie
Image Credit: Broadband Genie

Read this next

Rebekah Valentine avatar
Rebekah Valentine: Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.
Related topics