NCSOFT CHOOSES MASSIVE NETWORK FOR IN-GAME ADVERTISING
Massive to Provide Dynamic In-Game Advertising for the Highly Anticipated MMO, Auto Assault
NCsoft® North America, a leading developer and publisher of online computer games, and Massive Incorporated today announced a strategic partnership to integrate dynamic in-game advertising into the North American and European versions of Auto Assault®, a highly anticipated action-oriented online role-playing game to be released this April.
Auto Assault, created by Colorado-based developer NetDevil® LTD, is the first massively multiplayer online (MMO) vehicular combat game combining the best elements of action games with the most favored qualities and depth of role-playing games. NCsoft develops and publishes some of the most popular MMO titles, with millions of active subscribers worldwide, including City of Heroes®, City of VillainsTM, Guild Wars®, Lineage® and Lineage II.
"As the world's leading creator of online computer games, NCsoft is a great addition to the Massive Network and is further proof that we're bringing to market the single largest, most comprehensive, and popular network of global games for dynamic advertising," said Nicholas Longano, CMO of Massive Incorporated. "We're excited to team with NCsoft to incorporate real-life advertising into this cutting-edge, highly anticipated game."
"We've been interested in the concept of in-game advertising for a long time, but only wanted to do it when it made sense for the product and enhanced the game world for our players," said Dorothy Ferguson, vice president of sales and marketing for NCsoft North America. "This is a great fit for Auto Assault. Massive understands games and has the most seamless and sophisticated process for integrating ads that fit within the game environment. We share a deep commitment to the highest quality game experience for our customers."
The addition of NCsoft to the Massive Network bolsters Massive's roster of partners to more than 35 publishers and developers with a total pipeline of over 100 games, representing the single largest video game advertising network.
Massive pioneered dynamic in-game advertising with the launch of the Massive Network in October 2004, and has since partnered with more than 60 blue-chip advertisers to seamlessly deliver ads into more than 45 million game sessions. Massive enables publishers and developers to capture significant new revenues through the aggregation of the video game audience which can be more effectively marketed to advertisers. Developers are able to integrate real-world ad campaigns that are timely and enhance the game environment with more realism.
About NCsoft North America
NCsoft - North America is headquartered in Austin, Texas and is part of Korea-based NCsoft Corporation. NCsoft, with its own development and publishing offices in Texas and California, also works with subsidiaries and third party developers throughout North America to develop and publish innovative online entertainment software products. In 2004, the company launched two massively multiplayer titles on the same day: Lineage II and City of Heroes. In 2005, the company launched the hit games Guild Wars and City of Villains. In 2006, NCsoft is poised to launch more massively multiplayer titles, including Auto Assault and Guild Wars FactionsTM. More information about NCsoft can be found at http://www.PlayNC.com.
About Massive Incorporated
Massive Incorporated is the creator of the world's leading network for dynamic video game advertising. With 35 game publishers and more than 100 titles, the Massive Network offers advertisers the ability to reach an aggregated gaming audience in real-time across multiple platforms. Over 60 blue-chip advertisers have run campaigns across the Massive Network throughout North America and Europe. Publishers in the Massive Network generate the highest yield per title from dynamic in-game advertising, enabling them to leverage the value of their content while preserving and enhancing the game experience. Massive's technology allows for all forms of downloadable media and advertising content to be contextually integrated into the game environment, including image, audio, video and game object formats. www.massiveincorporated.com
NCsoft, the interlocking NC logo, Lineage, Guild Wars, Guild Wars Factions, Auto Assault and all associated logos and designs are trademarks or registered trademarks of NCsoft Corporation. City of Heroes, City of Villains and all associated logos and designs are trademarks or registered trademarks of Cryptic Studios, Inc. and NCsoft Corporation. NetDevil is a registered trademark of NetDevil, LTD. All other trademarks are the property of their respective owners.