NBA 2K9

October 2, 2008 – With the start of the regular NBA basketball season right around the corner, 2K Sports today announced that a free demo of NBA® 2K9 is now available for download on PlayStation®Network, and is scheduled to be available tomorrow morning on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft. The demo will offer fans an opportunity to relive this past season’s exciting NBA Finals and play in a four minute quarter as either the Los Angeles Lakers or Boston Celtics at the TD Banknorth Garden in Boston.

NBA 2K9 is the latest edition of NBA 2K, the series that has been the #1 rated NBA simulation for seven years in a row* and is back for its 10th season. NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay and graphics to presentation and online features. Fans will also be able to enjoy the most up-to-date basketball experience ever available in the NBA 2K franchise through Living Rosters with constant updates to player ratings and player tendencies, along with access to exclusive unlockable animation packages for players in the game. If it happens during the regular NBA season, it will happen in NBA 2K9.

NBA 2K9 is rated E for Everyone by the ESRB and will be available on October 7 for Xbox 360, and the PLAYSTATION®3 and PlayStation®2 computer entertainment systems. For more information about NBA 2K9, please visit www.2ksports.com/games/nba2k9.

*The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.

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Contacts:

Bryan Lam

2K Sports

(415) 507-7677

bryan.lam@2ksports.com

Chase

Access Communications for 2K Sports

(415) 844-6289

chase@accesspr.com