NBA 2K9

New York, NY – October 6, 2008 – 2K Sports, the sports publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO), announced today details regarding the music soundtrack for NBA 2K9, this season’s highly anticipated basketball title. Known for consistently tapping the freshest and most relevant artists for the NBA 2K franchise, this year’s soundtrack continues the tradition with an eclectic mix of artists. Standouts include N.E.R.D, Santogold, Gnarls Barkley, The Pharcyde, and Beastie Boys with an exclusive track by DJ UNK, along with an original recording by The Cool Kids titled “2K Pennies.” Beyond the soundtrack, 2K Sports continues to embrace its artists in a myriad of ways, including in-game characters, national tours, music videos, gameplay trailers, radio promotions, mix tapes, community promotions, music downloads and digital sales.

"Every year our NBA 2K soundtrack features music innovators that push boundaries in the same way our franchise does," said Tim Rosa, director of brand and lifestyle marketing at 2K Sports. “With NBA 2K9 we’re continuing the tradition with The Cool Kids representing our deepest music integration. They will appear in the game’s NBA Blacktop streetball mode, will perform on the 2K Sports Bounce Tour, and they recorded an original song which we’re giving away for free on the 2K Sports website.”

“Video games are an important part of culture and our lifestyle. For years we’ve been playing games, but have never been inspired by the songs in them,” said Chuck Inglish and Mikey Rocks of The Cool Kids. “When 2K Sports presented us with an opportunity to create an original song for NBA 2K9, we knew we had to create a song that embodied the sport of basketball. We had to make kids everywhere appreciate the song as much as the game.”

Along with special The Cool Kids integration, NBA 2K9 will include in-game character likenesses of other past and present 2K music artists including ?uestlove (from The Roots), DJ Steve Aoki, Aceyalone, the legendary Bobbito Garcia, and Phife Dawg (from A Tribe Called Quest). Fans can now listen to and purchase individual songs from the NBA 2K9 soundtrack through the new 2K Beats channel at www.2ksports.com/beats/games/nba2k9.

Below is the full list of tracks in NBA 2K9 (exclusives are denoted with **):

§ Beastie Boys -- Root Down

§ Blackwizard -- Dem Nah Ready fe We

NBA 2K9 is the latest edition of NBA 2K, the #1 selling next gen basketball video game* that has also been the #1 rated NBA simulation for seven years in a row**, is back for its 10th season. NBA 2K9 is the premier basketball game for serious players, and will deliver the most realistic and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay and graphics to presentation and online features. NBA 2K9 is rated E for Everyone by the ESRB and will be available on October 7 for Xbox 360® video game and entertainment system from Microsoft, and the PLAYSTATION®3 and PlayStation®2 computer entertainment systems and on October 21 for Windows PC. For more information about NBA 2K9, please visit http://www.2ksports.com/games/nba2k9.

**The NBA 2K series developed by Visual Concepts outranked competitors based on GameRankings.com average scores of 2001-2007 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® and Xbox® video game and entertainment systems from Microsoft, Wii™, Nintendo GameCube™, Nintendo DS™ and Game Boy® Advance. The Company publishes and develops products through its wholly owned labels Rockstar Games, 2K Games, 2K Sports and 2K Play; and distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation", "PLAYSTATION" and "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual properties of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2008 NBA Properties, Inc. All Rights Reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

Important Legal Information

This press release may contain forward-looking statements made in reliance upon the safe harbor provisions of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise. Actual results may vary significantly from these forward-looking statements based on a variety of factors. These risks and uncertainties include the matters relating to the Special Committee's investigation of the Company's stock option grants and the restatement of our consolidated financial statements. The investigation and conclusions of the Special Committee may result in claims and proceedings relating to such matters, including previously disclosed stockholder and derivative litigation and actions by the Securities and Exchange Commission and/or other governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors. In addition, further risks and uncertainties associated with the Company’s recently concluded process to evaluate its strategic alternatives include the risk that the future trading price of our common stock is likely to be volatile and could be subject to wide price fluctuations; and the risk that stockholder litigation in connection with the Company’s process to evaluate its strategic alternatives (including stockholder litigation relating to Electronic Arts Inc.'s tender offer to acquire the Company's outstanding shares that expired on August 18, 2008) or otherwise, may result in significant costs of defense, indemnification and liability. Other important factors are described in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2007, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2008, in the section entitled "Risk Factors," and can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. This communication does not constitute an offer to sell or invitation to purchase any securities or the solicitation of an offer to buy any securities.

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CONTACT:

Bryan Lam Chase

2K Sports Access Communications for 2K Sports

(415) 507-7677 (415) 844-6289

bryan.lam@2ksports.com chase@accesspr.com

Meg Maise (Corporate Press/Investor Relations)

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com