NBA 2K11

Windsor, UK – July 7, 2010/ ...  2K Sports today revealed the official cover art for NBA ^® 2K11 featuring Michael Jordan as the face of this year’s iteration of the top rated and top selling basketball simulation franchise*. The art style, featuring a highly-stylised, three-panel, iconic image of Jordan, represents a departure from previous NBA 2K titles to reflect the significance of having the greatest player of all time grace the cover.

“We knew as soon as we signed Jordan that we needed to do something special for the cover,” said Jason Argent, Vice President Of Marketing for 2K Sports. “This could possibly be the most highly anticipated cover art in the history of sports games and we think the image we came up with delivers on every front. I think fans will be pleasantly surprised at how Jordan is actually used in game, as NBA 2K11 will pay homage to ‘His Airness’ in many ways, but the cover art represented our first chance to stop and honor him along the way.”

“It’s exciting to see it all come together,” said Michael Jordan, a recent Hall of Fame inductee. “I am looking forward to seeing the final product, but my kids might have to give me some lessons.”

NBA 2K11 is not yet rated by the PEGI and BBFC and will be available October 8 2010 in the UK. To view the cover, please visit www.2ksports.com/nba2k11.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

*According to 2008 - 2010 Gamerankings.com and The NPD Group estimates of U.S. retail video game sales through April 2010

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer and publisher of interactive entertainment software games for the PC, PlayStation ^® 3 and PlayStation ^® 2 computer entertainment systems, PSP ^® (PlayStation ^® Portable) system, Xbox 360 ^® video game and entertainment system from Microsoft, WiiTM, Nintendo DSTM, iPhoneTM, iPod ^® touch and iPad. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. The Company's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2010 NBA Properties, Inc. All rights reserved.

All trademarks and copyrights contained herein are the property of their respective holders.

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The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our ability to raise capital if needed and risks associated with international operations. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2009, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2010, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

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