NBA 2K10

FOR IMMEDIATE RELEASE

New York, NY – July 28, 2009 – 2K Sports today announced NBA® 2K10: Draft Combine, a download-only title that will provide pre-season fun for basketball fans leading up to the fall launch of NBA 2K10. Planned for release this September on Xbox LIVE® Arcade for the Xbox 360® video game and entertainment system from Microsoft and PlayStation®Network for PLAYSTATION®3 computer entertainment system, NBA 2K10: Draft Combine will allow fans to create their own custom player with the utmost detail and, for the first time in the NBA 2K series, begin their career by experiencing the on-court life of an NBA hopeful going through the NBA Draft Combine at the world-renowned, ATTACK Athletics gym in Chicago.

“We’re giving our dedicated NBA 2K fans an incredible opportunity with NBA 2K10: Draft Combine,” said Greg Thomas, senior vice president of sports development for 2K. “Gamers will have exclusive access to online content and get to test drive NBA 2K10’s new gameplay features, advanced player progression system and the all-new My Player career mode before the game launches this fall.”

Features of NBA 2K10: Draft Combine include:

• Building custom players by working with a mentor, the 2K Insider, and increasing their NBA stock through a variety of challenging basketball drills and 5-on-5 games.

• Over 300 different signature customizations, including player-specific shooting animations, dunk and dribble packages and more to allow each created player to have his own unique personal style.

• Ability to strengthen all parts of the created player’s game with a variety of drills, such as shooting, post offense and defense, attacking the basket, dribbling, challenging shots, boxing out for rebounds and more to progress through the NBA Draft Combine.

• Organized games that will allow players to gain valuable skill points and offer a variety of specific in-game objectives that will need to be accomplished in order to gain them. At the end of each game, a full analysis will be available for gamers to review their player’s performance and strategize their further improvement.

• All players created in NBA 2K10: Draft Combine will wear a special patch on their uniform throughout the rest of that player’s career to denote that they have completed the NBA Draft Combine.

• Online leaderboards to track the highest ranking custom built players, and where a player stacks up against the competition.

• Opportunity to unlock special achievements on Xbox 360 and trophies for PLAYSTATION 3 system.

• Fans can take their custom built players from NBA 2K10: Draft Combine and use them in the all-new My Player career mode in NBA 2K10 launching this fall, allowing them to continue their journey of becoming an NBA legend.

NBA 2K10: Draft Combine, developed by Visual Concepts, is planned for release in North America, Hong Kong, Singapore, Taiwan and India this September on Xbox LIVE Arcade for Xbox 360 (400 Microsoft Points) and PlayStation Network for PLAYSTATION 3 system ($4.99). For more information about NBA 2K10: Draft Combine, please visit www.2ksports.com/games/nba2k10dc.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

NBA

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2008 NBA Properties, Inc. All rights reserved.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation" and the "PS" Family logo are registered trademarks and “PS3” is a trademark of Sony Computer Entertainment Inc. The PlayStation Network Logo is a service mark of Sony Computer Entertainment Inc.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation, actions by governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors) and risks associated with the Company's concluded process to evaluate its strategic alternatives including stockholder litigation arising therefrom. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

###

CONTACT:

Bryan Lam Chase

2K Sports Access Communications for 2K Sports

(415) 507-7677 (415) 844-6289

bryan.lam@2ksports.com chase@accesspr.com

Meg Maise

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com