NBA 2K10

FOR IMMEDIATE RELEASE

New York, NY – June 30, 2009 – To celebrate 10 years of the popular NBA 2K franchise, and the milestone of having sold two million units of NBA® 2K9 worldwide, 2K Sports today announced that the NBA® 2K10: Anniversary Edition is planned for release in North America this fall for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system. NBA 2K10: Anniversary Edition will come packaged in a specially designed 2K Sports locker configured for game storage, and include exclusive items featuring 2009 NBA Finals MVP, Kobe Bryant of the Los Angeles Lakers, along with a special commemorative video looking back on 10 years of the NBA 2K franchise and its past cover athletes.

As part of a limited edition offering of only 30,000 copies, each NBA 2K10: Anniversary Edition will be individually numbered for authenticity. Fans can now preorder their copy online and at local retail outlets across the country. Ten lucky fans will have the rare opportunity to find an autographed Kobe Bryant fine-art print, designed by Shepard Fairey’s Studio Number One, which will be hidden and randomly packaged among the different lockers. Gamers with Xbox LIVE® online entertainment network and PlayStation®Network membership will also be able to enjoy special privileges for NBA 2K10: Anniversary Edition, including exclusive access to an online lobby - the Gold Room - where celebrities and other VIP members will go to play, and only players with the Anniversary Edition will be allowed to enter.

NBA 2K10: Anniversary Edition will include:

• NBA 2K10 video game

• 2K Sports’ NBA 2K10 game locker

• 3” Figurine of Kobe Bryant by McFarlane Toys

• 16” x 36” Kobe Bryant poster

• Commemorative NBA 2K 10th anniversary DVD

• Access to the Gold Room, the NBA 2K10 VIP online lobby (accessible only with Xbox LIVE® and PlayStation®Network membership)

“NBA 2K is the premier basketball video game franchise for serious players, deeply rooted in rich and pure authenticity that real hoop heads get, which is why we’ve been the favorite NBA simulation for so long,” said Greg Thomas, senior vice president of sports development for 2K. “We’ve always been very proud of how we engage our fans on a community level, and NBA 2K10: Anniversary Edition is our way of giving back to all those that have supported us along the way.”

Coming this fall, NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features. Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available for Xbox 360, PLAYSTATION 3, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Wii™ system from Nintendo, and Windows PC. NBA 2K10: Anniversary Edition will be available for Xbox 360 and PLAYSTATION 3. For more information, please visit http://www.2ksports.com/games/nba2k10ae.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

About the NBA

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2009 NBA Properties, Inc. All rights reserved.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation", "PLAYSTATION", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. PSP® system – Memory Stick Duo™ may be required (sold separately). The PlayStation Network Logo is a service mark of Sony Computer Entertainment Inc.

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation, actions by governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors) and risks associated with the Company's concluded process to evaluate its strategic alternatives including stockholder litigation arising therefrom. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

###

CONTACT:

Bryan Lam Brian Roundy

2K Sports Access Communications for 2K Sports

(415) 507-7677 (917) 522-3540

bryan.lam@2ksports.com broundy@accesspr.com

Meg Maise

Take-Two Interactive Software, Inc.

(646) 536-2932

meg.maise@take2games.com