NBA 2K10

FOR IMMEDIATE RELEASE

New York, NY – June 18, 2009 – 2K Sports today congratulates cover athlete and spokesman of NBA 2K10, Kobe Bryant of the Los Angeles Lakers, on his fourth career NBA championship after recently defeating the Orlando Magic in the 2009 NBA Finals. Bryant, who averaged over 32 points, five rebounds, and seven assists during the series, was named NBA Finals MVP and this fall will lend his championship pedigree to NBA 2K10, the #1 selling basketball video game* and #1 rated NBA simulation **.

“We want to congratulate Kobe on the phenomenal accomplishment of winning his fourth career NBA championship with the Los Angeles Lakers, along with being named NBA Finals MVP,” said Greg Thomas, senior vice president of sports development for 2K. “He’s undoubtedly solidified his legacy as one of the greatest players in NBA history, and we couldn’t have chosen to partner with a more fitting player to be on the cover of NBA 2K10 this season, our 10th anniversary of the NBA 2K franchise.”

“It’s been an incredible journey for me and our team, and all of us could not be any happier right now,” said Bryant, a four-time NBA Champion for the Los Angeles Lakers. “It's an exciting time to be partnered with 2K Sports right now, as we look forward to releasing a championship-caliber game together for 2K's 10th Anniversary NBA Game."

In celebration of Bryant’s fourth career NBA championship, the result of the fan voting contest to select the official NBA 2K10 box cover is being revealed. Fans had the opportunity to select from four different NBA 2K10 box covers, and the winning selection is the image of a passionate Bryant emphatically popping his Los Angeles Lakers jersey. Other box covers included a classic image of Bryant driving the lane and another of Kobe hanging in the air grasping a basketball.

Coming this fall, NBA 2K10 is expected to deliver the most realistic, stylistic, and feature-rich simulation experience ever available in the NBA 2K franchise – from gameplay to graphics, presentation and online features. Developed by Visual Concepts, NBA 2K10 is not yet rated by the ESRB and will be available for Xbox 360® video game and entertainment system from Microsoft, PLAYSTATION®3 computer entertainment system, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, Wii™ system from Nintendo, and Windows PC. For more information, please visit www.2ksports.com/games/nba2k10.

2K Sports is a division of 2K, a publishing label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

** The NBA 2K series, published by 2K Sports, outranked competitors based on GameRankings.com average scores of 2001-2008 NBA video games.

About Take-Two Interactive Software

Headquartered in New York City, Take-Two Interactive Software, Inc. is a global developer, marketer, distributor and publisher of interactive entertainment software games for the PC, PLAYSTATION®3 and PlayStation®2 computer entertainment systems, PSP® (PlayStation®Portable) system, Xbox 360® video game and entertainment system from Microsoft, Wii™ and Nintendo DS™. The Company publishes and develops products through its wholly owned labels Rockstar Games and 2K, which publishes its titles under 2K Games, 2K Sports and 2K Play. Take-Two also distributes software, hardware and accessories in North America through its Jack of All Games subsidiary. The Company’s common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at www.take2games.com.

NBA

The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual property of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. © 2008 NBA Properties, Inc. All rights reserved.

Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft.

"PlayStation", "PLAYSTATION", "PS" Family logo and "PSP" are registered trademarks of Sony Computer Entertainment Inc. PSP® system – Memory Stick Duo™ may be required (sold separately).

Wii and the Wii logo are trademarks of Nintendo.

All trademarks and copyrights contained herein are the property of their respective holders.

Cautionary Note Regarding Forward-Looking Statements

The statements contained herein which are not historical facts are considered forward-looking statements under federal securities laws and may be identified by words such as "anticipates," "believes," "estimates," "expects," "intends," "plans," "potential," "predicts," "projects," "seeks," "will," or words of similar meaning and include, but are not limited to, statements regarding the outlook for the Company's future business and financial performance. Such forward-looking statements are based on the current beliefs of our management as well as assumptions made by and information currently available to them, which are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict. Actual outcomes and results may vary materially from these forward-looking statements based on a variety of risks and uncertainties including: our dependence on key management and product development personnel, our dependence on our Grand Theft Auto products and our ability to develop other hit titles for current generation platforms, the timely release and significant market acceptance of our games, the ability to maintain acceptable pricing levels on our games, our reliance on a primary distribution service provider for a significant portion of our products, our ability to raise capital if needed, risks associated with international operations, the matters relating to the investigation by a special committee of our board of directors of the Company's stock option grants and the claims and proceedings relating thereto (including stockholder and derivative litigation, actions by governmental agencies and negative tax or other implications for the Company resulting from any accounting adjustments or other factors) and risks associated with the Company's concluded process to evaluate its strategic alternatives including stockholder litigation arising therefrom. Other important factors and information are contained in the Company's Annual Report on Form 10-K for the fiscal year ended October 31, 2008, in the section entitled "Risk Factors," as updated in the Company's Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2009, and the Company's other periodic filings with the SEC, which can be accessed at www.take2games.com. All forward-looking statements are qualified by these cautionary statements and apply only as of the date they are made. The Company undertakes no obligation to update any forward-looking statement, whether as a result of new information, future events or otherwise.

###

CONTACT:

Bryan Lam

2K Sports Access

(415) 507-7677

bryan.lam@2ksports.com

Brian Roundy

Communications for 2K Sports

(917) 522-3540

broundy@accesspr.com

Alan Lewis

Take-Two Interactive Software, Inc.

(646) 536-2983

alan.lewis@take2games.com