NaturalMotion Releases endorphin 1.6

Oxford, UK, 13th January 2005 -- NaturalMotion Ltd., an innovative British developer of dynamic motion synthesis technology, today announced the worldwide release of endorphin 1.6, its award-winning 3D animation software. Customers such as The Mill, Sony Computer Entertainment, Namco and Konami as well as leading animation schools are already reaping the benefits of endorphin's radically new approach to 3D character animation.

endorphin 1.6 delivers a range of new features including new and enhanced adaptive AI behaviors and a fully user-definable character. In addition, video plane back projection and camera data import allow users to see their endorphin characters as they interact with live-action footage in real-time. Finally, dotXSI and Vicon V files have been added to the already extensive list of supported file formats.

Jordi Bares, VFX Supervisor, The Mill comments on his choice of endorphin:

"NaturalMotion's endorphin is a higher level animation tool that can take over and run a simulation in a directable and intelligent way, something that is key to everybody in this industry and in my humble opinion is the future of 3D animation. In this early stage we can see that endorphin will play a significant role in our animation tools, and as it is extremely fast and easy to use I believe adoption will be fast."

Torsten Reil, CEO of NaturalMotion comments: "The release of endorphin 1.6 is a major step forward in the evolution of next generation animation software. The rapid take-up from major film and games companies plus academic establishments confirms that we're seeing the beginning of a significant change in 3D animation."

Costs and Availability

endorphin 1.6 is available now from NaturalMotion and its appointed resellers at $12,795 USMSRP.

-ENDS-

About endorphin

endorphin is the industry's first Dynamic Motion Synthesis software. Based on AI and dynamics research, endorphin synthesises 3D character animation in real-time, thus dramatically cutting asset production time and costs. Used in projects such as Troy (Warner Bros.) and with announced customers including Sony Europe, Sony America, Moving Picture Company, The Mill, Namco, Konami, Rainbow Studios and others, endorphin is rapidly becoming the tool of choice for high-end animation in visual effects, games and animation studios.

About NaturalMotion Ltd.

NaturalMotion Ltd. is the creator of Active Character Technology (A.C.T.), a break-through in 3D character animation based on Oxford University research on the control of body movements. Founded in late 2001, the company has recently won a Game Developer Front Line award for its innovation in game development technology. The company's management team includes Nick Alexander (Chairman), former CEO of Sega Europe, Torsten Reil (CEO and co-founder), a graduate in Complex Systems from Oxford University who was recently named as one of the world's top 100 innovators by MIT's Technology Review, and Colm Massey (CTO and co-founder), a trained mathematician (Trinity College Dublin) and previously head of the award winning Virtual Human Project at MathEngine Plc.

The privately-owned company has received funding from the games, film and finance sectors. Its development team of software engineers, biologists, physicists and animators is located in Oxford, UK. For further information please visit NaturalMotion's website www.naturalmotion.com

For further information, please contact:

Sadie Paris, Bubble & Squeak T: 020 7659 2254 E: sadie@bubblesqueak.co.uk

Véronique Froment, Bubble & Squeak T: 603 537 9248 E: veronique@bubblesqueak.com