NaturalMotion Announces endorphin Rush Programme

Oxford, UK, 4 April 2005 -- NaturalMotion Ltd., the innovative British developer of Dynamic Motion Synthesis technology, today announced endorphin Rush, a new monthly licensing programme for its popular endorphin software. Designed specifically for smaller facilities, freelancers or specific projects, the Rush programme lets users rent endorphin 2.0 for only $1,595 per month, including full support.

Torsten Reil, CEO, NaturalMotion, said: "Over the past few months, we have received a growing number of requests from individuals and small studios to introduce an official rental scheme for endorphin. The Rush programme now answers these requests and gives users the chance to use the unique power of endorphin on a flexible basis."

endorphin uses NaturalMotion's Dynamic Motion Synthesis technology to create 3D character animation in real-time. Announced customers include The Mill (for a Europe-wide Pepsi ad campaign), Sony Computer Entertainment Europe (The Getaway: Black Monday), Namco (Tekken 5), Moving Picture Company (Troy) and many others.

Boyd Shermis, Visual Effects Supervisor (Batman Forever, Speed, Face/Off) said: "endorphin is the most exciting and important innovation to hit the 3D animation market in the last ten years. I continue to be amazed by the speed, interactivity and quality of the animation that we are able to generate."

Costs and Availability

endorphin 2.0 Rush is available with immediate effect from NaturalMotion and its appointed resellers at $1,595 USMSRP. A full commercial license of endorphin 2.0 retails at $12,795 USMSRP. More information and international pricing at www.naturalmotion.com.

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About endorphin

endorphin is the industry's first Dynamic Motion Synthesis software. Based on AI and dynamics research, endorphin synthesises 3D character animation in real-time, thus dramatically cutting asset production time and costs. Used in projects such as Troy (Warner Bros.) and with announced customers including Sony Europe, Sony America, Moving Picture Company, The Mill, Namco, Konami, Rainbow Studios and others, endorphin is rapidly becoming the tool of choice for high-end animation in visual effects, games and animation studios.

About NaturalMotion Ltd.

NaturalMotion Ltd. is the creator of Dynamic Motion Synthesis, a break-through in 3D character animation based on Oxford University research on the control of body movements. Founded in late 2001, the company has recently won a Game Developer 2005 Front Line award for its innovation in game development technology. The company's management team includes Nick Alexander (Chairman), former CEO of Sega Europe, Torsten Reil (CEO and co-founder), a graduate in Complex Systems from Oxford University who was recently named as one of the world's top 100 innovators by MIT's Technology Review, and Colm Massey (CTO and co-founder), a trained mathematician (Trinity College Dublin) and previously head of the award winning Virtual Human Project at MathEngine Plc.

The privately-owned company has received funding from the games, film and finance sectors. Its development team of software engineers, biologists, physicists and animators is located in Oxford, UK. For further information please visit NaturalMotion's website www.naturalmotion.com

For further information, please contact:

Sadie Paris, Bubble & Squeak T: 020 7659 2254 E: sadie@bubblesqueak.co.uk

Véronique Froment, Bubble & Squeak T: 603 537 9248 E: veronique@bubblesqueak.com