Natsume PR

Burlingame, Calif., June 11, 2008 - Clever Communications, a leading public relations agency, announced today it has been chosen by worldwide video game developer and publisher, Natsume Inc. as its agency of record.

Clever will work on a unique public relations campaign for Natsume's upcoming products which will include conducting media outreach, developing key messaging, providing trade show support and offering strategic counsel. Natsume is a video game developer and publisher best known for its popular Harvest Moon franchise and the number one-selling PlayStation® fishing game, Reel Fishing.

"The Clever team offers a proven track record and established top-tier media relationships in the video game industry," said Hiro Maekawa, President and CEO at Natsume. "Natsume's core mission is to "Make Everyone Happy" with exciting interactive entertainment software for the entire family. Our closest partners need to understand and also adopt that approach if we are to be successful, and we have total faith that Clever is the right choice and will help elevate this message to both the media and consumers."

Clever Communications is a leading public relations agency that specializes in providing customized public relations programs to entertainment and videogame-based companies including Hudson Entertainment, The Ant Commandos (TAC), G4Box, Ghskinz.com and more.

The agency will handle all North American public relations efforts for Natsume.

"We are excited to partner with Natsume to help build awareness about the company and secure media coverage for its distinctive products," said Mika Kelly, Principal at Clever Communications. "Natsume has great company values with its top-quality, non-violent, family-friendly products. Their franchises already have many loyal fans, so with our extensive experience with media outreach in the video game industry, we will work to bring the company to an even higher level of media and consumer awareness."

For more information on Natsume, please visit www.natsume.com.

Additional information about Clever Communications can be found at www.clevercomm.com.

About Natsume

Natsume Inc. is a worldwide developer and publisher that specialize in unique and family-oriented interactive entertainment software for a variety of platforms. Most known for publishing Reel Fishing and Harvest Moon, Natsume is dedicated to producing quality video games.

For more information about Natsume Inc., visit www.natsume.com.

About Clever Communications

Clever Communications is a full-service public relations agency that offers companies a fresh approach to PR, specializing in providing customized public relations programs to technology, consumer and videogame-based companies. The Clever team is a trustworthy, experienced group of PR professionals who have worked on top licenses and products including Tekken, Soul Calibur, Pac-Man, Hellgate:

London, Warhammer, Jak and Daxter, Ratchet & Clank, EyeToy and more.

Principal and founder, Mika Kelly spent more than 8 years leading PR efforts internally at interactive entertainment companies including Namco, Atari and BAM! Entertainment while working with numerous PR agencies and identifying their strengths and weaknesses to create the most effective agency in the industry. For more information visit www.clevercomm.com.

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