Namco Bandai's John Galloway
The Namco Bandai Partners VP outlines ambitious plans to be a top five publisher within five years
It's going to be a major part of it, yes. You can't get away from the driving genre, for example, and if you deliver the right product to the marketplace you'll have a big hit on your hands. So we're not going to turn away some of the key genres.
Are we going to take on Konami and EA on football games? Probably not. But will we take on Activision in war games? Potentially. Again, picking up the right movie licences is important, because there have been a lot of bad ones in the past. Warner is a great partner to work with.
But it's a very expensive business too, and you need to be careful what you bring out and make sure it's a hit. It's a little bit like the movie industry as well - one in ten will actually become a hit, and if that one hit is big enough to cover the costs of the other nine, then great.
If you're asking if there's a future for retail bricks-and-mortar, absolutely yes. From our side they're a key partner for us in the business going forward. You obviously have digital downloads, and Atari will be off doing that side, but I think in the market today - and tomorrow - they'll work very much hand-in-hand.
We've been talking about digital downloads for a while, and it's there, and bigger today, but the consumer still likes the boxed product, something they can touch and feel. There's still a service that they get from retail - understanding what the game is, asking any questions about it, giving them the confidence to buy.
So yes, they're key partners for us, and as we bring better products to market our partnerships with retail will grow a lot stronger.
I hope not. I'm too young to retire [smiles]
John Galloway is VP for the UK, Ireland and Nordic regions for Namco Bandai Partners. Interview by Phil Elliott.