NAMCO BANDAI GAMES AMERICA INC. SELECTS WEBER SHANDWICK AS PUBLIC RELATIONS AGENCY OF RECORD
SANTA CLARA, CALIF., (February 4, 2008) - Leading interactive entertainment software publisher and developer NAMCO BANDAI Games America Inc., today announced it has selected Weber Shandwick as agency of record. Weber Shandwick's California offices will support the brand on a national level following a competitive agency review.
"Weber Shandwick was the obvious choice to work with because they demonstrated a clear understanding of our company and the industry. By offering sound strategic counsel, they will help us accomplish our corporate vision and build our brand identity," said Andrew Lelchuk, executive vice president of sales and marketing for Namco Bandai Games America Inc. "We look forward to working with Weber Shandwick to raise Namco Bandai Games' corporate profile as well as successfully launch our exciting new line-up of video games."
"Namco Bandai Games America is an innovative and recognized brand in the video game business. Anyone who has played one of its games understands the power and the passion associated with its brand and products," said Jennifer Vides Blake, senior vice president of the consumer marketing practice for Weber Shandwick California. "Weber Shandwick is thrilled to add them to our roster of interactive entertainment clients."
Weber Shandwick's consumer practice will launch a proactive effort to raise the company's profile and drive consumer awareness and understanding of the brand. Programs will include brand and corporate positioning, consumer marketing, media relations, social media, product launches, events and trade show strategy.
About NAMCO BANDAI Games America Inc.
NAMCO BANDAI Games America Inc., is a leading interactive entertainment software publisher and developer based in Santa Clara, CA. The company is a part of the NAMCO BANDAI group of companies known for creating and publishing many of the industry's top video game franchises including the PAC-MAN®, SOULCALIBUR®, Naruto and Tekken® brands. For more information about NAMCO BANDAI Games America Inc., and our products log onto www.namcobandaigames.com.
About Weber Shandwick
Weber Shandwick is one of the world's leading global public relations firms with offices in major media, business and government capitals around the world. The firm specializes in strategic marketing communications, media relations, public affairs, reputation management, and crisis and issues management. It also offers corporate communications counseling services. The firm provides specialized integrated services including Web relations, advocacy advertising, market research and visual communications. Weber Shandwick received the highest client-satisfaction honors in the 2007 Agency Excellence Survey by PRWeek U.S. and in 2006, was named Large PR Firm of the Year (PR News U.S.), European Consultancy of the Year (The Holmes Report) and Network of the Year (Asia Pacific PR Awards). The firm also won the 2005, 2006 and 2007 United Nations Grand Award for Outstanding Achievement in Public Relations. To learn more, please visit www.webershandwick.com.
Weber Shandwick is a unit of The Interpublic Group (NYSE: IPG), which is one of the world's leading organizations of advertising agencies and marketing services companies.
CONTACTS:
Arne Cual-Pedroso
NAMCO BANDAI Games America, Inc.
(408) 235-2132
apedroso@namcobandaigames.com
Maral Kaloustian
Weber Shandwick
(310) 854-8241
mkaloustian@webershandwick.com