N-Gage Campaigns Win Cyber Lions at Cannes International Advertising Festival 2005
Espoo, Finland, June 30, 2005 - N-Gage online marketing has brought home the hardware. As a finalist for a record four nominations, the successful N-Gage online marketing campaigns won two Cyber Lions last week in Cannes. The fresh N-Gage advertising, which was a collaboration between Nokia and different advertising agencies, was honored with nominations for the Pathway to Glory 'hand grenade' and the ONE mobile multiplayer game campaigns. The Virtua Tennis and Snakes campaigns both won Bronze Cyber Lions.
The annual festival in Cannes is the most prestigious of its kind. Over 8,000 advertising industry figures from 75 different countries meet to review and celebrate the year's most successful and creative marketing campaigns and advertisements. Being nominated for four of these reputable awards and winning two has thrilled everyone who has put so much effort into the N-Gage advertising campaigns.
"In addition to being absolutely hilarious, the Snakes campaign has many interesting viral elements and has helped to drive traffic to both N-Gage.com and the N-Gage Arena." said Jussi Solja, N-Gage On-Line Marketing Manager, Nokia. "Like all of our campaigns, it uses creative, fun - sometimes even wacky - ideas to really attract and entertain the consumer."
"Four finalists in the Cannes Cyber Lions and two Bronze Lions are something of which we can be proud", Jussi Nevanlinna, Director, Product Marketing, Games Business Program, Nokia. "It requires great skill and competence from our marketing staff to find the right vendor and to manage the creative output."
To find out more about the award-winning N-Gage marketing campaigns, please visit the following web sites:
About N-Gage
The N-Gage game deck is an innovative mobile device that is creating an entirely new market for the games industry. Built for active gamers, the N-Gage platform is the first mobile and connected game deck to feature online high-quality 3D multiplayer gameplay over Bluetooth wireless technology and GPRS. The N-Gage device also offers unique online games services as well as a comprehensive and growing games catalogue from the leading game publishers. Nokia is the world leader in mobile communications. Nokia and N-Gage are trademarks or registered trademarks of Nokia Corporation.
Further information, please contact:
For Media only
Nokia Corporation
Multimedia
Communications
Tel: +358 7180 45667
E-mail: press.office@nokia.com
Americas Press Desk
Tel: +1 972 894 4573
E-mail: n-gage.media@nokia.com
Nokia Communications, Asia Pacific
Tel: +65 6723 2323
E-mail: communications.apac@nokia.com
For assets go to www.extranet.n-gage.com
Copyright ® 2005 Nokia. All rights reserved. Nokia, N-Gage, Pathway to Glory, Snakes and ONE are trademarks or registered trademarks of Nokia Corporation. Some features and services are dependent on the network, supported digital content formats, the compatibility of other devices and applications, and other factors. Please refer to the user guide for complete information.