Mytopia

San Francisco - September 10, 2008 Mytopia Inc., the leading innovator of real-time cross-platform gaming, today announced at CTIA WIRELESS I.T. & Entertainment 2008 the expansion of its online social gaming community from leading social networks such as Facebook, MySpace, Bebo, hi5 and Friendster to mobile devices, including iPhone, BlackBerry, Symbian, PalmOS and Windows Mobile. For the first time ever, Mytopia members from social networks, widget communities, mobile devices and every smartphone operating system will be able to seamlessly play games and chat together in real-time. The gaming community will be embedded on a variety of mobile devices worldwide with an initial release on the complete smartphone catalog of wireless telecommunications service provider Orange Israel. For more information, please visit www.mytopia.com.

“At Mytopia, we’re helping the world play together by enabling people from any network or device to log into a global digital playground and interact with friends in real-time,” said Guy Ben-Artzi, Founder and CEO of Mytopia Inc. “Bringing Mytopia to mobile platforms is the next step in fulfilling this dream as community members can now play from whichever platform or device that’s most convenient – from the web at work, desktop at home, and any mobile device in between.”

Mytopia is a virtual world filled with timeless, classic games and rich social features. Players can challenge friends to a game of Chess or Poker, enter a chatty Bingo room, or join a team to play against other groups from around the world. Players earn Silver and Gold Nuggets, the Mytopian currency, and cash out their winnings for virtual and real prizes in the Shop. With real-time connectivity and accessibility across multiple platforms, audiences will now have the ability to stay connected to their Mytopia games and friends no matter where they go.

“Mytopia Mobile allows us to explore new business models that haven’t been seen before because it has been so difficult to deliver a live, seamless web to mobile gaming experience. Mytopia is free-to-play on the web and players will be able to subscribe to the mobile extension or purchase individual games a la cart for their phone. This frees us from depending on ads, which can interfere with an immersive online gaming session,” added Ben-Artzi.

The Mytopia online gaming community is powered by RUGS™, Mytopia’s patent-pending “write once, run anywhere” framework. This revolutionary new technology enables users to play classic games together in real-time from any device or network. Mytopia will be showcasing their products at the CTIA WIRELESS I.T. & Entertainment 2008 conference September 10th-12 in the Microsoft booth #600. To learn more about the RUGS technology, please see the corresponding press release: http://www.verticalwire.com/releases/908-mytopia-launches-rugs-cross-platform-technology.

About Mytopia Inc.

Helping the world play together, Mytopia has created the first social gaming community where mobile and web users can seamlessly play classic games together in real-time. In this virtual world, players on popular social networks and widget platforms, Mytopia.com, or any smartphone can gather in the Casino, Card Room, and Club House to enjoy time-honored multiplayer games anytime, anywhere. Founded in 2007, Mytopia is headquartered in Palo Alto, California. For more information about Mytopia, please visit www.mytopia.com.

©2008 Mytopia Inc. All rights reserved. RUGS is a registered trademark of Mytopia Inc.

Galia Ben-Artzi

650-269-9992

galia@mytopia.com