My Pet Shop

London (14th January 2009) – Square Enix Ltd., the publisher of Square Enix® interactive entertainment products in Europe and other PAL territories, today announces the forthcoming TAITO® game My Pet Shop™, will be available exclusively for the Nintendo DS™ system from 27th February 2009, across all PAL territories.

My Pet Shop is the first game from Square Enix to have its primary audiences rooted in the pre-teens market, and also the company’s first game to heavily target girl gamers.

In My Pet Shop, players will set off on the animal adventure of a lifetime as they work to help run the best pet shop that Green Town has ever seen. With over 40 different animals, players will be able to find and care for adorable and sometimes unusual pets including dogs, cats, pigs, pandas and bears – all set in a beautifully crafted colourful world.

While My Pet Shop is genres away from the likes of traditional Square Enix releases such as FINAL FANTASY® and DRAGON QUEST®, the game is beautifully crafted by some of the biggest names in Japanese development, and in addition to the popular care and nurture gameplay seen in other games of this genre, My Pet Shop will also offer the player a chance to engage in a captivating storyline.

About My Pet Shop

Story

Welcome to the beautiful world of Green Town and to your very own pet shop. Following your move from the metropolis of Gold City, you’re now getting settled in your new home in Green Town, as the kid of the newly opened pet shop.

Your adventure begins on your first day in the shop, helping your mum to find pets for the residents of the town, and caring for the animals you find. The more you care for and play with the pets, the more attached to you they become, and as you continue to help out in the shop, you’ll be rewarded with money allowing you to buy accessories to make your pets the cutest in the whole town! Teach them tricks, look after them well, and you’ll soon be on your way to winning the town’s cute pet photo contest.

The people of Green Town will welcome you with open arms as you work to create the best pet shop ever!

Features

- Embark on the pet shop adventure of a lifetime: Where the player will become an important part of the community as they help to manage their very own pet shop

- Meet the cutest characters in a town where everyone loves to live: the familiar character styles of the inhabitants of Green Town, and the vibrant environments, shops and homes, create a place to stay, play and interact for hours

- Collect and care for loads of loveable and unusual pets: My Pet Shop offers over 40 types of animals with over 120 different variations available to find and nurture

- Work hard and get rewarded: The more the player works in the shop and cares for their pets, the more money they’ll receive to buy some of the 100+ fashion accessories available for their pets

- Enter pet contests and win prizes: Players get to showcase their hard work – the tricks they’ve taught pets and the fashion accessories they’ve bought – by taking part in the town’s photo and fitness contests

- Share your pets with mates using the DS Wireless Connection

About TAITO Corporation

TAITO Corporation (TAITO) is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. With headquarters in Tokyo, Japan, TAITO operates core businesses such as game arcade operations, coin-operated game machines, and mobile phone content services. A seminal part of gaming history, TAITO caused a worldwide sensation with its arcade legend, SPACE INVADERS®, and developed such fan favorites as EXIT™ and ARKANOID™. Today, TAITO continues to thrill game lovers of all generations by offering both classic and new family-oriented titles on the latest gaming platforms. TAITO delivers a wide range of entertainment experiences with the goal of providing consumers with fresh surprises and new discoveries. More information on TAITO can be found on the Internet at http://www.taito.com

About Square Enix Co., Ltd.

Square Enix Co., Ltd. (Square Enix), a wholly-owned subsidiary of Square Enix Holdings Co., Ltd., with headquarters in Tokyo, Japan, develops, publishes and distributes entertainment content including interactive entertainment software and publications in Asia, North America and Europe. Square Enix brings two of Japan's best-selling franchises – FINAL FANTASY, which has sold over 85 million units worldwide, and DRAGON QUEST which has sold over 47 million units worldwide – under one roof. Square Enix is one of the most influential providers of digital entertainment content in the world and continues to push the boundaries of creativity and innovation.

About Square Enix Ltd.

Square Enix Ltd. is a wholly-owned subsidiary of Square Enix Holdings Co., Ltd. with offices in London. Square Enix Ltd. handles operations in Europe and other PAL territories including sales, marketing and publishing of Square Enix titles. More information on Square Enix Ltd. can be found on the Internet at http://www.square-enix.com

DRAGON QUEST, FINAL FANTASY, SQUARE ENIX and the SQUARE ENIX logo are trademarks or registered trademarks of Square Enix Holdings Co., Ltd. in United Kingdom and/or other countries. My Pet Shop, ARKANOID, EXIT, SPACE INVADERS, SPACE INVADERS EXTREME, TAITO and the TAITO logo are trademarks or registered trademarks of TAITO Corporation in the United Kingdom and/or other countries. NINTENDO DS IS A TRADEMARK OF NINTENDO. All other trademarks are the property of their respective owners.

Square Enix Limited is a company registered in England & Wales under the number 3679704 whose registered office is Castle House, 37-45 Paul Street, London EC2A 4LS.

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