My Little Baby

IMMEDIATE NEWS RELEASE

25th February 2010

Samsung Electronics Co. Ltd., a leading mobile phone provider, announced the launch of the Samsung Wave (Model: S8500) at the Mobile World Congress in Barcelona on the 14th February. This is the first mobile handset to be released on Samsung’s new, open mobile platform, Samsung bada, and the cornerstone of the company’s commitment to provide a smartphone for every lifestyle.

For this brand new handset, leading independent Italian videogames developer, Raylight, took their popular “My Little Baby” baby-care 3D simulation game, published by dtp young entertainment for the Nintendo DS™, and redefined it specifically for Samsung’s new mobile platform, bada. Working with world-leading creator and distributor of mobile applications and services, Handmark, Raylight has developed new features exclusively for “My Little Baby” on the Samsung Wave, such as the use of the camera, accelerometer and face-tracking, as well as the touch sensitive interface. Full of different interactive features and mini-games, “My Little Baby” is as absorbing as ever.

With the impressive 3D performance of the new Super AMOLED display, graphics are even better, and “My Little Baby” uses the handsets new features in an appealing and fun way. Massi Di Monda, CEO and co-founder of Raylight says: “We are very excited to be involved with the launch of the Samsung Wave, particularly as we are the only Italian developer to have a game available on this platform for the launch. This new mobile not only looks elegant, but is ‘fantastico’ for games”.

Said Kanghyun Kwon, Samsung’s Vice President of Content Service Team, Media Solution Center, “Samsung Wave sees our platform vision become a reality. For the first time, developers have the freedom to create applications across multiple platforms, for consumption on a huge range of devices. In the Wave, our developer partners can see the ocean of opportunity that is offered by the bada mobile platform and our device technology,”

The Samsung Wave offers a Super AMOLED 3.3” display that makes the screen truly come alive, a Social Hub to bring you closer to your contacts and connections, and TouchWiz 3.0 for an intuitive and hugely customisable user interface. The Wave’s high-speed CPU ensures swift, smooth application experiences and multi-tasking, making the device an always-on mobile multimedia companion. The Samsung Wave has been built to offer users an unrivalled level of performance, customisation and choice in how they connect with their world. This new full touch mobile will be available globally from April 2010.

http://samsungmwc2010.com

www.raylightgames.com

www.dtp-young.com

www.handmark.com

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Notes to editor

Raylight S.r.l.

Raylight is the leading independent Italian videogames developer based in Napoli. Established in 2000 by Francesco Paduano, Massimiliano Di Monda and Fausto Cardone, the goal of the founders was to create a new reality for the creation and development of high quality videogames: a new reference point in the game industry.

Raylight became an official Nintendo GameBoy Color developer, and in 2001, an official developer for GameBoy Advance. In recent years, Raylight’s reputation has soared thanks to the development of their Blueroses engine and tools, and the development of the highly acclaimed Wing Commander Prophecy on the Nintendo Gameboy Advance.

At present, Raylight is the leading independent Italian videogames development studio with dozens of games released all over the world, on a wide range of platforms for international publishers. Visit www.raylightgames.com for more information.

For press information, high resolutions images and screen grabs, contact:

Lucy Kamall

PR Director

Character Communications Ltd.

Tel: +44 (0)1376 537087

Email: lucy@charactercomms.com

dtp young entertainment GmbH & Co, KG

dtp young entertainment GmbH & Co. KG was founded in December 2004. The Hamburg-based business conceives, publishes and licences themes for children, young people and families in the PC game and console product and merchandising segments. The key series labels, under which titles are published nationally and internationally, are “Horse & Foal“, “ANIKIDS“, "Classics To Go" “J4G – JUST FOR GIRLS“ and GripsKids. In addition the Hamburg publisher’s portfolio includes a strong partnership series with the Ravensburger game publishing house and stand-alone titles such as, for example, “element girls“.

Trademarks are the property of their respective owners. Nintendo DS is a trademark of Nintendo.

Samsung Electronics Co., Ltd

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. www.samsung.com.