My Hero! You are Truly "in the game" at GamearraY.com
GamearraY's just-launched Beta site ( www.gamearray.com) allows users to easily and quickly create personalized mobile games that can be shared amongst friends and their community.
GamearraY was recently recognized for its excellence as recepient of a "finalist" prize at the Orange Partner Innovation Contest at Cadiz, 2006 ( http://www.orangepartner.com/site/enuk/news/events/orange_partner_camp/cadiz/p_contest_2.jsp#companies).
Using a simple, web-based editor, users of GamearraY begin creating games immediately. For instance, classmates at a school can create their own "localized version" of School Getaway, one of the template games available at Gamearray.com. Imagine that same game, with YOU as the "bad guy" and the school principal as the "good-guy" or even better vice versa!
In another example, users are able to replace Dante, the hero of "Dante's Revenge" with a picture of their girlfriend. She then is charged with doing battle with the creatures of Dante's Revenge, in addition to the family dog, the neighbor's cat, and her sister's parrot.
Games no longer need to have the same story line. In fact, games will become much more meaningful to users if the story is of personal interest to them or people in their immediate social network.
Using the Quick Wizard, a user can create such a personalized experience within minutes. A few more minutes and that game has been sent to all of her friends -- ready to be played on their mobile phones or online.
More mobile content than ever before! The name of the game is user-generated mobile content and the creators are the users. GamearraY harnesses user-generated creativity and relies on the community to stimluate content growth on the site.
Through one, unified platform, GamearraY can deliver all types of personalized content including games, interactive greeting cards, animations, and more.
Gamearray.com also has community-building features such as "Top Downloads", "Best Games", user-chat, and contests/prizes for the most downloaded and best games.
Ofir Leitner, the founder of GamearraY said, "Many have complained about the quality of mobile games. We complain about their relevance to the gaming community. We believe that the more empowered users are to make the games their own and appropriate for their social network, the more interesting it will be for them to play them. GamearraY represents a new era in user-generated content. It is the convergence of user-generated content, social networks, and entertainment. It is Web 2.0 and its next generation growth in mobile entertainment."
Launched in the UK first, GamearraY expects to roll out additional versions of the site in a number of strategic markets in Q1, 2007.
For more information about GamearraY, please contact:
GamearraY
e-mail: info@gamearray.com
website: www.gamearray.com