Multiplay And Creative Labs Announce Huge BF2 Tournament

London; 24 October 2005: Creative (Nasdaq: CREAF) the worldwide leader in audio with over 250 million Sound Blaster sound cards sold to date announces its sponsorship of i26 - the UK's largest Bring Your Own Computer (BYOC) LAN gaming, taking place at Newbury Racecourse on November 11th, 12th, 13th. To mark the launch of its breakthrough X-Fi Xtreme Fidelity audio processor, Creative will provide X-Fi demonstrations at the event and is pleased to sponsor the inaugural Sound Blaster X-Fi Battlefield 2 Cup . Each player in the winning team will receive a much coveted Sound Blaster X-Fi Fatal1ty FPS sound card plus the lions share of the massive £2,500 cash prize.

"I want the best gamers in Europe to test-drive our products; and I truly believe that Sound Blaster X-Fi delivers a gaming experience way beyond anything they've heard before", says John Moseley, UK Marketing Manager for Creative. "We specifically developed the Sound Blaster X-Fi Fatal1ty FPS with serious gamers in mind and with input from 10 time world champion gamer "Fatal1ty", and todays hottest games, including Battlefield 2 and Quake 4 are being developed to take full advantage of it's incredible power. But if people need more convincing then they can find us at i26; where we'll be happy to demonstrate X-Fi so they can hear it for themselves!"

"Our i26 event is going to be an extraordinary display of the best the gaming industry and community has to offer" Says Craig Fletcher of Multiplay UK, organisers of i26 and the largest Games Service Provider in Europe, "With Creative Labs' technological prowess and our expertise in running LAN events, i26 is going to be a real treat. We have some of the best gamers in Europe attending which should make the tournaments very special indeed - as well as worthwhile to enter thanks to the huge prize offerings!". More information about i26 can be found at http://www.multiplay.co.uk/i26

Contact:

Mark "Elbonio" Tilbrook

Editor, Multiplay Online

056000 369 88

mark@multiplay.co.uk

http://www.multiplay.co.uk