mScribble

For Immediate Release

New York, NY--October 18, 2010--Appular and Panpipes Ho!, LLC announced today the release of mScribble, a music-creation app for the iPhone and iPod touch. mScribble allows players of all ages to feel like accomplished composers as they scribble their way through an array of diverse tracks and beats. The technology used in mScribble’s development creates beautiful, original compositions while players experience the joy and educational benefits of musical exploration!

The concepts and algorithms used to develop mScribble were originally created for extremely complex design problems in the Aerospace industry. Utilizing this unique technology, mScribble enables users to concentrate on creating melodies, rather than the technicalities behind musical articulation. By capturing and managing the effects of dynamics, timbre, and texture of a musical composition, mScribble provides a quintessential foundation for users to create unique masterpieces.

Perfect for children, parents, music teachers, and music lovers alike, mScribble includes ten different music styles and allows users to choose from four “sound colors” which alter the underlying tone. By tapping and scribbling on the screen, the user controls the pitch and volume of their melodies while mScribble’s intelligent music technology assures that each masterful creation is always in perfect key!

“Studies suggest that the positive effects of music education are far-reaching and universal. We found that children are especially enamored with mScribble. They are like little modern-day Mozarts. It’s wonderful to watch,” says David Place, Founder of Panpipes Ho!.

A study published in the journal, Psychology of Music, discovers “there have been positive associations between music education and increased abilities in linguistic, mathematical, and spatial domains in children.” Appular and Panpipes Ho! aim to further expand the availability of music-learning tools by creating a technologically advanced app that makes experimenting with music in new ways fun and rewarding for all ages.

Promo codes are available for press reviews.

Screenshots:

http://img.appular.com/mscribble/mscribbless3.jpg

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mScribble is available for $0.99 on the iTunes App Store on iPhone and iPod touch at:

http://itunes.apple.com/us/app/mscribble-make-music-your/id395030851?mt=8

About Panpipes Ho!:

Panpipes Ho! is an independent studio devoted to bringing expressive and fun musical play to the modern generation of handheld computing devices. Founded in 2009, Panpipes Ho! draws on decades of cross-discipline experience in computer music, advanced computing for industry, musical performance and composition in many styles. Their first app was a finalist for 2009 Best App Ever in two categories just a few weeks after the company's founding.

About Appular:

Appular is a New York based company with a mission to share its world-class experience in marketing, promoting, and publishing apps with innovative mobile app developers across the globe. The Appular team has helped share a multitude of apps with millions of iPhone and Android users. For more information, visit www.appular.com.

Contact Info:

Cara Anderson

cara@appular.com

832-875-3526