MR.BEAN BOLSTERS THE BLAST! LINE UP AND MAKES HIS FIRST APPEARANCE ON PLAYSTATION 2

Blast! Entertainment Limited - London - April 2007 - Blast! announce their latest high profile signing with Mr.Bean from Tiger Aspect Productions to add to their growing release schedule.

Mr.Bean, who burst onto our television screens in 1990 has established himself as one of the world's most popular character brands. The Live action and Animated Mr Bean TV series have been in distribution around the world for 17 years and are currently broadcast in more than 190 territories. Additionally, Bean - The Ultimate Disaster Movie became one of the largest grossing UK movies with box office receipts in excess of US$255 million worldwide and worldwide DVD and Video sales now number more than 16 million units. A new Mr Bean movie, Mr Bean's Holiday, chosen as the official film for Comic Relief 2007, will be released in cinemas nationwide from 30th March 2007.

Mr.Bean on PlayStation 2 will be made up of 3D levels avoiding tricky traps and problem solving along the way to find his missing Teddy with the help of Bean's girlfriend Irma Gobb. 92% of children under 11 are great Mr.Bean fans and 67% of children under 11 watch the TV series regularly, according to Film Audience Research and the game will be developed to specifically target this younger audience.

Sean Brennan, MD Blast! Entertainment commented - "It is very gratifying to have secured Mr.Bean in our continuing efforts to sign up high profile movie, TV and cartoon licenses to create games aimed at kids and families, with the overall mission to provide a publishing platform to bridge the gap between mainstream children's film and TV to interactive entertainment."

Executive Producer, Katherine Senior of Tiger Aspect Productions commented - "Mr.Bean is an enormously strong worldwide property and bringing the character to an interactive format is a natural progression for the brand, we feel Blast! is the perfect partner to bring Mr.Bean to a totally new level"

Mr. Beans Holiday statistics

Top 10 box office

1. MR BEAN'S HOLIDAY (wk.1) £6.4m (inc.£1.93m in Sat/Sun previews) ave.£8896

2. 300 (wk.2) £2.2m ave.£6052 -43%lw cume £9m

3. Meet The Robinsons (wk.1) £892k (inc.£308k in Sat/Sun previews) ave.£1311

4. Hills Have Eyes 2 (wk.1) £769k (inc.£210k in Wed/Thu previews) ave.£1752

5. Premonition (wk.3) £455k ave.£1494 -38%lw cume £3.2m

6. TMNT (wk.2) £384k ave.£1059 -42%lw cume £1.5m

7. Amazing Grace (wk.2) £336k ave.£1427 -22%lw cume £1.1m

8. Norbit (wk.4) £294k ave.£928 -51%lw cume £5.1m

9. HOT FUZZ (wk.7) £234k ave.£1038 -44%lw cume £20.5m

10. The Last Mimzy (wk.1) £186k ave.£663

- Biggest Opener 2007 (usurping HOT FUZZ)

- Biggest 3-day Figure 2007 (again, beating FUZZ)

- Biggest Saturday Figure 2007

- Biggest Sunday Figure 2007

- Biggest March Opener Ever

- No.3 Working Title Opener (behind Bridget Jones 2 & Love Actually)

- No.5 Universal All-Time Opener (behind only Bridget Jones 2, Meet The Fockers, King Kong & Love Actually)

- 35th Biggest All-Time Opener

- 11th Biggest PG Cert All-Time Opener

- 41% of the total UK market

Mr Bean's Holiday basks in $33.3m international weekend - Screen Daily 2 April 07

Rowan Atkinson's bumbling Brit overthrew Warner Bros' Spartan army as Universal/UPI's Mr Bean's Holiday reaped the benefits of a wide launch and grossed an estimated $33.3m from 3,061 sites in 26 territories.

The excellent result for Mr Bean's Holiday puts the comedy sequel on $35.6m including last weekend's launches in Singapore and Malaysia. Producer Working Title registered its biggest weekend box office with the haul, which delivered number one rankings in 21 of the 24 new territories.

The results were driven by an extraordinary $12.8m in the UK from 512 sites that included previews and ranks as the biggest opening of the year-to-date and Universal's fourth biggest of all time.

Mr Bean pulled in $5.5m from 847 German sites for the biggest launch so far this year there as well, and coaxed $3.2m out of 257 Australian venues, setting another year-to-date mark. The film generated $2.2m from 280 sites in Spain and took $904,000 on Saturday alone, while in Russia it grossed $1m from 157 sites for Universal's sixth biggest launch in the market. Finland produced an amazing $630,000 from 51 sites that counted as Universal's biggest ever launch.

"We were strong across the board," UPI president David Kosse said. "There's no weak territory, despite a wide release pattern across South-East Asia, Europe and Australia. The character travels really well and audiences everywhere had an enjoyable time." Mr Bean visits 18 new territories next weekend including Italy, Brazil and Mexico.

For Further information on the Blast! range of products www.blast-games.com

For press information contact: For sales information contact:

Kirsty Payne - PR and Communications Harley Homewood - Senior Sales Exec

Email - kirsty.payne@mastertronic.com harley.homewood@mastertronic.com

Tel - 0845 234 4242 Tel - 0845 234 4242

Mob - 07941 694930

All of the Blast! titles are available throughout Europe, the Blast! range represents excellent value especially for kids and families with characters you know and love.

Blast! Release Schedule -

Casper and the Ghostly Trio - Out Now

Babe - Out Now

Jumanji - Out Now

AMF Xtreme Bowling 2006 - Out Now

Dr.Dolittle - Out Now

Beverly Hills Cop - Out Now

Home Alone - Out Now

Captain Scarlet - Out Now

The Flintstones - Out Now

Xena Warrior Princess - Out Now

Little Britain The Video Game - Out Now

Charlotte's Web - 6th April 2007

Bob the Builder - 2007

Safari Adventures Africa - 2007

An American Tail - 2007

Thomas and Friends: a day at

the races - 2007

A.T.O.M

(Alpha Teens on Machines) - 2007

Casper Scare School - 2007

Wacky Races - 2007

Thunderbirds - 2007

Paddington Bear - 2007

About Blast! Entertainment Limited - Blast! is the leading video game company exclusively aimed at the younger end of the kids market. We develop new content based on recognised family friendly licenses from movies, TV, classic characters and toys. Parents can be sure that our content is safe and accessible for their kids and good value for money. Kids can be sure that the games are fun and challenging for their age group.

About the Mastertronic Group Limited - Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently relaunched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing.The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004) a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing to retail and digital distribution. In addition, MAD 4 Games, a wireless channel for content delivery to mobile phones was established first quarter 2005.

About Tiger Aspect Productions - Tiger Aspect Productions, an IMG Media company, is internationally recognised as one of the UK's most successful and prolific independent television producers. The company portfolio includes animation, comedy, drama, entertainment and factual genres. Tiger creates a wide range of critically acclaimed and award-winning programming for all the UK's major terrestrial and non-terrestrial broadcasters. In addition the company's creative output now enjoys an increasingly high profile in the USA through its commissions for major stateside networks. Tiger's production slate includes primetime mainstream successes for BBC ONE and ITV such as Robin Hood, Murphy's Law, The Lenny Henry Show, Mr Bean, The Vicar of Dibley and Sherlock Holmes. These are complemented by a varied and genre defining range of programming for BBC TWO, Channel 4, Five, Sky, MTV and BBC THREE. Other successes include the reality series Make Me A Supermodel, comedy series The Catherine Tate Show, BAFTA winning drama special Omagh, drama series Teachers, and factual series Howard Goodall's C20th Greats, A Place In France and Seaside Parish. Other notable programmes include the animated children's series Charlie and Lola ( www.charlieandlola.com) and Double Take. Tiger's programming is built on a hot-bed of the best on offer in UK talent. The company's belief in nurturing and supporting creativity on every level means that Tiger consistently attracts the UK's ultimate in on-screen, writing and production talent. This has resulted in further brand extension with Tiger enjoying global recognition through film, (Tiger Aspect Pictures - Billy Elliot), theatre (Our House - Madness Musical) and regional programming (Bristol based Tigress Productions). All these constituents combined with on-going development and reversioning of Tiger programmes and formats for international broadcasters and producers make sure that Tiger Aspect remains a major player in today's highly competitive broadcast sector. IMG is the world's premier sports, entertainment and media company, comprising IMG Sports & Entertainment, which includes its client representation, event ownership and management, models and fashion businesses - and IMG Media, a global leader in the production, delivery and distribution of traditional and new media content and services. This newly forged relationship is already providing more avenues of opportunity for Tiger Aspect's programme makers who have access to the vast resources and archives held by IMG and IMG Media , ensuring that Tiger continues to be a global leader in pioneering film and programme making.