Movaya Launches Mobile Game Distribution Web Service

FOR IMMEDIATE RELEASE

Seattle, WA, March 19, 2007 -Movaya, a mobile content distribution and services company, announced today the beta launch of Movaya PlugNPlay, a mobile video game distribution service that allows any website, ecommerce site or blog to sell mobile games.

"Up until today, one of the biggest barriers holding back the sales of mobile games has been the relative lack of effective distribution channels," says Scott Meyer, Senior VP, Americas, PlayerX. "Movaya PlugNPlay now makes it easy for anyone to sell mobile games, from major ecommerce sites all the way down to MySpace pages and blogs. That capability will put our products in front of more eyeballs than we can imagine."

PlugNPlay is a web service that allows any website to set up a turn-key mobile game store in a matter of minutes. The service is an integrated solution that supports all aspects of ecommerce transactions for mobile game sales and distribution. PlugNPlay instantly provides relationships with mobile game publishers and cellular carriers so that anyone can seamlessly sell mobile games from any retail storefront, web site or blog. The new service also handles payment processing, customer care and reporting. Similar to an affiliate program, the website owner only needs to provide the store links; PlugNPlay does the rest.

"Until now, selling mobile games directly to consumers via a website was difficult and expensive" says Movaya CEO Phil Yerkes. "PlugNPlay eliminates the need for any online retailer to spend thousands of dollars and months of time to build this type of website offering. Our PlugNPlay service it is a quick, easy and low cost solution for anyone wanting to sell mobile video games."

Mark Donovan, Senior Analyst at M:Metrics, the leading mobile market research firm, agrees that innovative technology solutions like Movaya PlugNPlay will help accelerate the growth in mobile entertainment consumption. "Through our research, we see mobile games being played by consumers of all ages. By making it easier for publishers to get their titles in front of consumers in more places, everyone in the ecosystem will benefit."

Ecommerce retail storefronts, web site owners or bloggers simply need to visit www.movaya.com and fill out a short registration form to begin using PlugNPlay. Joining the service is free, and within a few minutes users have access to a library of mobile games from more than 50 publishers. Users of the service can add the entire game library at once or opt to add individual games onto their site using PlugNPlay Game Widgets. Widgets give the user the ability to simply copy and paste an HTML code snippet right onto any web page and offer a mobile game for sale.

About Movaya

Movaya ( www.movaya.com) is a Seattle-based technology company, whose mobile content management and distribution software system allows mobile content producers and ecommerce retailers to effortlessly extend their businesses to the growing mobile data market. Movaya's products and services are targeted to take advantage of the explosion in mobile content services.

CONTACT: Andy Boyer, andy@movaya.com, Phone: 206-291-5752, www.Movaya.com