Movaya Launches Free Trial Download Service forMobile Games
Movaya TryNBuy to allow consumers to play mobile phone games beforepurchasing
Seattle, WA, February 07, 2008 -- Movaya, a mobile content distribution andservices company, announced today the BETA launch of Movaya TryNBuy, thefirst off-deck, cross-carrier, try-before-you-buy system for mobile game sales inthe US.
Over 30 mobile game publishers are taking part in the BETA launch, including top game publisher Com2uS. As a leading developer and publisher of original mobile games, Com2uS is always looking for new ways to reach mobile consumers," said Don Lim, general manager of Com2uS America. "With Movaya's TryNBuy, we know that once people are able to try out titles like the award-winning Tower Defense or our addictive stick-figure phenomenon, Super Action Hero, we'll be creating a whole newgroup of Com2uS fans."
TryNBuy is a patent-pending licensing system that allows consumers to download games over-the-air to their mobile phones and try games on their handset. Upon purchase, the games are'unlocked' for unlimited use. TryNBuy is configurable on multiple levels including length of play, number of plays, and more.
"There has been widespread commentary on the factors holding back the growth of mobile games in the US. With our PlugNPlay launch last year, Movaya solved one of the major issues, which is to increase points of distribution. And now withTryNBuy, Movaya has solved the last remaining issue, which is the risk-free download for consumers. Try-before-you-buy was a major driver in the huge growth of casual games on the desktop and now Movaya is bringing this to the mobile marketplace." says Movaya CEO Phil Yerkes.
To check out Movaya TryNBuy BETA, please visit www.bustedthumbs.com onyour PC or www.bustedthumbs.mobi on your mobile phone. BustedThumbs is a direct to consumer merchant of mobile games and content.
About MovayaMovaya
( www.movaya.com) is a Seattle-based technology company, whose mobile-content management and distribution software system allows mobile content publishers and online retailers to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay is the company's flagship product, which brings together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for Mobile goods. Movaya is powering the off-deck, mobile industry.