morpheme

SAN FRANCISCO and OXFORD, U.K. - July 2, 2008

NaturalMotion, Ltd., developers of the highly acclaimed euphoria motion synthesis technology, today announced that Futuremark Games Studio, the game development spin-off of benchmarking software developer Futuremark, has licensed morpheme, the company’s animation engine and graphical authoring tool.

“We have progressed in the past year from creating visually stunning machinima-style benchmarks into full game development,” said Dr. Jukka Mäkinen, executive producer at Futuremark Games Studio. “Gameplay has become our number one goal, with character animation in a low-gravity environment as a critical part of the gameplay experience for our game – morpheme is a uniquely flexible and powerful time saving solution that will help us achieve that goal.”

morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing them to author and preview blends, blend trees and transition graphs in real time.

“NaturalMotion and Futuremark are both steadfastly dedicated to advancing the technology that powers gaming,” said Andy Payne, NaturalMotion’s vice president of sales for Europe and Asia. “morpheme offers tremendous benefit to developers like Futuremark who are aiming for new levels of realism in their games.”

About Futuremark

Futuremark® Corporation is the leading provider of performance analysis software and services for PCs and smartphones. Futuremark® is known around the world for its benchmark products, including the 3DMark® and PCMark® Series, SPMark™ and VGMark™ (with more than 30 million copies distributed worldwide) and value-added services powered by a database of almost 20 million real life benchmarking results. Futuremark® maintains offices in Saratoga, California and Helsinki, Finland. To view this press release and other news and events for Futuremark Corporation, please visit: http://www.futuremark.com/companyinfo/pressroom/pressreleases/52453/

© 2008 Futuremark® Corporation. 3DMark®, PCMark®, SPMark™, VGMark™ and YouGamers™ trademarks and logos, Futuremark® character names and distinctive likenesses, are the exclusive property of Futuremark Corporation. CNET and CNET Shopper are properties of CNET Networks. All other trademarks are property of their respective companies.

About NaturalMotion

NaturalMotion Ltd. is the first company to create 3D character animation software based on Dynamic Motion Synthesis (DMS), a technology that utilizes Adaptive Behaviors and artificial intelligence to simulate the human-nervous system. Based on research conducted at Oxford University on the control of body movements, NaturalMotion’s euphoria synthesizes 3D character animation in real time on PLAYSTATION®3, Xbox 360® and PC. Having debuted in Rockstar Games’ record-breaking Grand Theft Auto IV, euphoria will also feature in upcoming LucasArts’ upcoming Star Wars: The Force Unleashed.

NaturalMotion’s off-line DMS product endorphin creates animation an order of magnitude faster than traditional techniques, and is widely used in the film and game industries, with customers such as Sony, Giant Killer Robots, The Mill, Capcom, Namco and Konami.

NaturalMotion’s third product, morpheme, is the industry’s first graphically authorable animation engine designed to give animators full control over the look of their animations in-game. Announced morpheme customers include IO Interactive, Bioware and Red 5.

For further information please visit NaturalMotion’s website www.naturalmotion.com, or join the 100,000 endorphin LE users at community.naturalmotion.com.

© euphoria, endorphin and morpheme are registered trademarks of NaturalMotion Ltd.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. "PLAYSTATION" is a registered trademark of Sony Computer Entertainment Inc.

Wes Phillips, TriplePoint

(415) 955-8500

wes@triplepointpr.com