morpheme

OXFORD, U.K. and CALABASAS, Calif. - Jan. 8, 2009

NaturalMotion, the animation technology company behind the euphoria engine, today announced that its morpheme animation middleware is now tightly integrated with Gamebryo, Emergent Game Technologies’ popular multi-platform game engine. Developers who use Gamebryo and morpheme together will be able to take advantage of a streamlined animation pipeline, from asset creation to implementation.

morpheme is robust animation middleware designed to give developers and animators unprecedented creative control over the look of their final in-game animation by allowing them to author and preview blends, blend trees and transition graphs in real time. Since its launch in 2007, morpheme has seen rapid adoption in the games industry, including customers such as Bioware, Eidos and Disney.

Emergent’s Gamebryo™ is the only engine used worldwide for titles in more than a dozen different genres for both console and PC platforms. Gamebryo’s wide adoption has been made possible by an open framework into which internally and externally created tech can be added. This allows the rapid introduction of new capabilities such as the integration of the morpheme engine and toolchain that provide developers and animators direct control over character animation in their games. NaturalMotion’s morpheme strengthens the already powerful and highly scalable Gamebryo animation system that allows developers to quickly build immersive 3D environments.

“Emergent’s partner program is designed to leverage Gamebryo’s flexibility so our developers will be able to take advantage of numerous high-quality middleware solutions through our certified integrations, helping our customers save time and risk,” said John Austin, Emergent’s VP of Partner Programs. “NaturalMotion’s morpheme:Connect gives our developers the ability to more easily create realistic character animations. NaturalMotion is a proven leader in the industry and we are excited to see what our developers create through this technology partnership.”

“NaturalMotion’s goal with morpheme is to provide developers with the most comprehensive, intuitive and cost-effective animation middleware possible,” said Christian Staack, VP of Sales for North America at NaturalMotion. “Gamebryo offers developers benefits that are very much in line with that goal, and the engine’s widespread adoption among developers of all platforms makes it important for morpheme and Gamebryo to work seamlessly together. Thanks to the flexibility of both products, we’ve been able to smoothly integrate the technologies.”

About NaturalMotion

NaturalMotion Ltd. is the first company to create 3D character animation software based on Dynamic Motion Synthesis (DMS), a technology that utilizes Adaptive Behaviors and artificial intelligence to simulate the human-nervous system. Based on research conducted at Oxford University on the control of body movements, NaturalMotion’s euphoria synthesizes 3D character animation in real time on PLAYSTATION®3, Xbox 360® and PC. Having debuted in Rockstar Games’ record-breaking Grand Theft Auto IV, euphoria is also featured in LucasArts’ Star Wars: The Force Unleashed.

NaturalMotion’s off-line DMS product endorphin creates animation an order of magnitude faster than traditional techniques, and is widely used in the film and game industries, with customers such as Sony, Giant Killer Robots, The Mill, Capcom, Namco and Konami.

NaturalMotion’s third product, morpheme, is the industry’s first graphically authorable animation engine designed to give animators full control over the look of their animations in-game. Announced morpheme customers include Ninja Theory, IO Interactive, Bioware and Red 5.

For further information please visit NaturalMotion’s website www.naturalmotion.com, or join the 130,000 endorphin LE users at community.naturalmotion.com.

©euphoria, endorphin and morpheme are registered trademarks of NaturalMotion Ltd.

Xbox, Xbox 360, and Xbox Live are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. "PLAYSTATION" is a registered trademark of Sony Computer Entertainment Inc.

About Gamebryo

Gamebryo is optimized for development on PLAYSTATION®3, Xbox 360™, PC and Wii™ to provide developers the framework they need to quickly bring high-quality titles to market. Gamebryo is a high-quality, mature, fully-documented software product. To date, Gamebryo has been used in more than 250 shipped games titles ranging from massively multiplayer online games, high-end retail games across multiple genres and casual games. Gamebryo has gained attention as the engine used in Bethesda Softworks' record-breaking Xbox 360™, PLAYSTATION®3 and PC titles The Elder Scrolls IV: Oblivion and Fallout 3. Gamebryo is the core tech used by EA-Mythic on Warhammer Online: Age of Reckoning, Firaxis on Civilization Revolution, and BottleRocket on Splatterhouse.

About Emergent Game Technologies

Emergent Game Technologies provides flexible technologies and services that give developers an unmatched range of integrated capabilities for building, testing and managing games. These proven, stand-alone solutions include the award-winning Gamebryo game engine used to create hit next-generation games for the Wii™, PLAYSTATION®3, Xbox 360™ and PC. Emergent gives developers the flexibility they need to fuel creativity while reducing risk. Emergent is headquartered in Calabasas, Calif., and has offices in Chapel Hill, NC; Austin, Texas; London; Tokyo; China; and Korea. To learn more, visit www.emergent.net.

Wes Phillips, TriplePoint for NaturalMotion

(415) 955-8500

wes@triplepointpr.com

Erin Dwyer, Emergent

(818) 222-5355 x124

erin.dwyer@emergent.net