Moore, Vrabeck, Nolan sign for MI6 panel
San Francisco videogame marketing event to address the future of interactive entertainment with Game 2020 panel
The MI6 marketing panel has announced that EA Sports president Peter Moore, Ubisoft president Laurent Detoc, Atari founder Nolan Bushnell and EA Casual's Kathy Vrabeck have all signed up for the conference's Gaming 2020 panel.
The third annual MI6 conference takes place April 8 – 9 in San Francisco and claims to be the world's largest videogame marketing event.
"These panellists epitomise the very best of videogame marketing and the future of interactive entertainment. Their insights are invaluable to those looking to navigate the evolution of this industry," commented MI6 president Jonathan Block-Verk.
"Beyond participating in an undoubtedly integral dialogue among peers, it’s their vision that will drive the future of interactive content."
Also confirmed for the event are Double Fusion's Julie Shumaker, Will Kassoy, SVP of global brand management for Activision, and Anthony Zuiker, creator of hit TV franchise CSI.