Molehill

Los Angeles, CA – October 27, 2010 – Frima Studio, a leading and award-winning multiplatform game developer based in Quebec, revealed that it has been selected to participate in the pre-release of Adobe’s new 3D Flash technology, “Molehill”.  Announced this week at Adobe’s annual Max 2010 conference, “Molehill” is a new set of low-level, GPU-accelerated 3D APIs that will enable advanced 3D experiences through the Adobe® Flash® platform runtimes while providing advanced 3D and 3D engine developers the flexibility to leverage GPU hardware acceleration for significant performance gains.

Frima Studio has produced numerous demo videos utilizing the new “Molehill” technology, the first of which was presented by Adobe Flash Player Engineer, Sebastian Marketsmueller, at Max 2010. To view the demo video which uses Frima’s highly popular Zombie Tycoon game, please visit: http://www.zombietycoon.com/MolehillTechDemo.html

“This opens up endless possibilities to creating the next generation in-browser entertainment, where the visual quality is equivalent to console and mobile platforms like iPhone and Wii,” said Steve Couture, CEO at Frima Studio. “Adobe has called upon the expertise of Frima and we are proud to work in partnership with them on this launch. This opportunity poises Frima to continue strengthening its position as a leading-edge Flash developer. ”

Frima is adapting and improving its existent technology platform to support all the new features and possibilities included in this new 3D Flash technology. Utilizing the revolutionary “Molehill” technology, Frima is now able to create in Flash a wide variety of atmospheres like static and dynamic lighting, shadows, fog, and mirror effects. Additionally, “Molehill” delivers the ability to create, add texture and animate hundreds of avatars simultaneously without losing performance as well as generate advanced special effects never before seen in a Flash game, like explosions, rain, and particle systems.

As one of the chosen pre-release participants, Frima is directly collaborating with Adobe on the structure, performance, optimization and design of the upcoming API.  Adobe plans to extend “Molehill” to the rest of the development community in the first half of 2011.

For more information on Frima Studio and their development capabilities, please visit www.frimastudio.com

###

About Frima Studio

Frima is a prominent game developer based in Quebec City, Canada. Since 2003, the company has been developing countless world-class products for the Web, Wii, Xbox 360, PlayStation 3 system, PlayStation Portable, DS, Facebook, iPhone, iPad, TV and mobile markets. Frima's clients include world-renowned names such as Electronic Arts, Build-A-Bear Workshop, Warner Brothers and Nickelodeon. With over 265 artists and programmers to develop our products, Frima produces high-caliber games that are as remarkably outstanding artistically as they are technically. For more information, please visit www.frimastudio.com.

Frima Studio Media Contacts:

Reverb Communications

Tracie Snitker

tracie@reverbinc.com

(209) 586-1495 x104

Job Stauffer

jstauffer@reverbinc.com

(209) 586-1495 x107