Mochi Media launches online ad network

Mochi Media has announced the public launch of MochiAds, an online games ad network connecting advertisers with independent game developers.

The MochiAds network already supports over 1,000 game developers, providing them with opportunities to insert around-game advertising into their games. The ads show as games are discovered and virally distributed across blogs, social networks and other sites.

Bloons, a popular game on the network, received 7,754,288 ad impressions across approximately 26,160 sites and 217 countries and territories last month.

"We want to support the game development community, and we're excited to share this opportunity with more people," said Mochi Media CEO Jameson Hsu. "Our goal is to make our system as easy and useful as possible, so developers can focus on what they love."

Mochi's ad-serving technology allows developers flexibility over where ads show on a per-domain basis, and the ability to remove them at any time. It offers two types of advertisements, which are viewed as the game is loading or during natural breaks in game play.

Mochi Media was founded by developers Jameson Hsu and Bob Ippolito.

Earlier this summer, the company received USD 4 million in financing from Accel Partners, the venture capital firm behind Facebook and mobile advertising network AdMob.