Mobileplay extends free P2P content delivery application

Wireless technology solutions provider Mobileplay has announced an extension to its ad-supported peer-to-peer content delivery platform, which is now compatible with pocket PC and Blackberry devices.

Originally developed for Palm Treo and PDA devices, Mobileplay's patent-pending software platform has now been extended to function on additional MS mobile, Symbian smartphone and Blackberry devices. The application provides a complete tracking and reporting solution for banner ads, adver-games and promotional content, and allows users to share content using the free P2P functionality.

Mobileplay delivers a rapidly growing selection of wireless content, including news, weather, stock updates, sports scores and movie information, casual games, and more. All content is free to Mobileplay users and can be freely shared with friends and colleagues via desktop PC or Wi-Fi technology.

Current content partners include BusinessWeek Online, CinemaSource, PC World, The Sporting News, USATODAY and The Weather Channel among many others, with additional partners quickly beginning to taking advantage of the service.

"Our innovative wireless pulse technology sends users free content ten times faster than a browser service," commented Mobileplay founder and CEO, James Ryan. "At the same time, Mobileplay takes just 10 percent of the bandwidth and 30 percent of the memory footprint required by current content delivery methods."

Mobileplay was established in 2004 for the development and distribution of an ad-supported wireless content delivery platform, focusing on PDA, pocket PC and smartphone handsets. The company is funded by Rustic Canyon Partners, an early stage investment group managing USD 800 million and specialising in digital media, communications and business information sectors.